This Hot Dog Stand Transformed into 'McDowell's from Coming to America
Christopher Magsambol — November 2, 2015 — Unique
References: adweek
Residents of one Chicago neighborhood must have thought they were walking into a movie set when a famous hot dog stand transformed its store into a 'McDowell's' restaurant from the film 'Coming to America'. For Halloween, Chicago's Wiener's Circle was turned into the fictional hamburger joint, with redesigned menus and a dressed up staff in plaid uniforms.
The iconic spoof on McDonald's famous golden arches adorned the hot dog stand as passersby were treated to an unexpected blast from the past. The idea for recreating McDowell's came from five investors who had recently bought the 33-year-old restaurant. The new owners were a fan of shock value and what better way to take advantage of that than Halloween? The existing McDonald's location across the street made the prank even more noteworthy.
The iconic spoof on McDonald's famous golden arches adorned the hot dog stand as passersby were treated to an unexpected blast from the past. The idea for recreating McDowell's came from five investors who had recently bought the 33-year-old restaurant. The new owners were a fan of shock value and what better way to take advantage of that than Halloween? The existing McDonald's location across the street made the prank even more noteworthy.
Trend Themes
1. Recreated Movie Restaurants - Opportunity for businesses to recreate iconic restaurants from movies as a marketing tactic.
2. Nostalgic Brand Transformations - Brands can tap into nostalgia by transforming their stores into famous fictional locations.
3. Shock Value Marketing - Utilizing shock value and unexpected transformations as a marketing strategy to attract attention and create buzz.
Industry Implications
1. Food and Beverage - Restaurants in the food and beverage industry can leverage the trend of recreating fictional movie restaurants to attract customers and generate excitement.
2. Marketing and Advertising - The marketing and advertising industry can offer innovative ideas and strategies for brand transformations that capitalize on nostalgia and create engaging experiences.
3. Hospitality and Entertainment - Hotels and entertainment venues can explore the concept of recreating famous fictional locations to enhance guest experiences and differentiate themselves in the market.
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