The London Crystal Maze Event Promotes Freixenet Sparkling Wine
Rebecca Byers — March 10, 2016 — Marketing
References: eventmagazine
This London Crystal Maze pop-up is an immersive experience that will delight fans of the 1990s game show. Located in Angel in London, the event featured guests being guided by a Maze Master, who takes them through the various Aztec, Medieval, Industrial and Futuristic zones of the pop-up.
Guests were invited to search the Crystal Maze for Golden Freixenet Tokens, for which they were rewarded with a glass of champagne. Two Freixenet-based cocktails were created especially for the event, the Freixenet Industrial and the Freixenet Futuristic.
The event came into existence after an initial crowdfunding campaign, while the event even includes a hologram of the show's original host Richard O'Brien. The Freixenet-sponsored London Crystal Maze event was organized in a collaboration between four agencies: Artem, MDM, Helix and Cutting Edge. The London Crystal Maze by Freixenet will be open to the public on March 15, 2016.
Guests were invited to search the Crystal Maze for Golden Freixenet Tokens, for which they were rewarded with a glass of champagne. Two Freixenet-based cocktails were created especially for the event, the Freixenet Industrial and the Freixenet Futuristic.
The event came into existence after an initial crowdfunding campaign, while the event even includes a hologram of the show's original host Richard O'Brien. The Freixenet-sponsored London Crystal Maze event was organized in a collaboration between four agencies: Artem, MDM, Helix and Cutting Edge. The London Crystal Maze by Freixenet will be open to the public on March 15, 2016.
Trend Themes
1. Immersive Experiences - The popularity of immersive experiences like the London Crystal Maze event presents opportunities for businesses to create unique, interactive brand experiences.
2. Nostalgia Marketing - Recreating 90s game shows for promotional events taps into nostalgia marketing, allowing businesses to connect with customers on an emotional level and create memorable experiences.
3. Collaborative Campaigns - The collaboration between multiple agencies for the London Crystal Maze event highlights the trend of businesses coming together to leverage each other's strengths and create successful marketing campaigns.
Industry Implications
1. Event Planning - The London Crystal Maze event demonstrates the potential for innovation in event planning and creating unique, themed experiences that engage attendees.
2. Beverage and Alcohol - The collaboration between Freixenet and the Crystal Maze event showcases opportunities for the beverage and alcohol industry to create immersive brand experiences and engage consumers in new and exciting ways.
3. Marketing and Advertising - The use of nostalgia marketing and collaborative campaigns in the London Crystal Maze event highlights opportunities for the marketing and advertising industry to tap into consumer emotions and create impactful campaigns.
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