The Mr Robot SXSW Pop-Up Featured a 100-Foot Ferris Wheel
Rebecca Byers — March 17, 2016 — Marketing
References: usanetwork & adweek
In order to generate buzz around the show's upcoming second season, the Mr Robot SXSW activation takes things to the next level with a larger than life Coney Island replica that fully immerses festival attendees in the world of the story. Featuring a 100-foot tall ferris wheel inspired by Coney Island's infamous Wonder Wheel, the experience boasted several reproductions of key sets from the show including the F Society hacker den.
Notably, Mr Robot's first season debuted at South by Southwest 2015, where it took home the festival's coveted audience award. Open for four days during this year's festival, the Mr Robot SXSW experience proves that consumers are thrilled to interact with their favorite shows and movies in immersive pop-ups.
Notably, Mr Robot's first season debuted at South by Southwest 2015, where it took home the festival's coveted audience award. Open for four days during this year's festival, the Mr Robot SXSW experience proves that consumers are thrilled to interact with their favorite shows and movies in immersive pop-ups.
Trend Themes
1. Immersive Pop-ups - Creating immersive experiences based on popular shows and movies can generate buzz and engage consumers.
2. Replica Sets - Recreating key sets from a TV show or movie in real life can provide fans with an interactive and memorable experience.
3. Festival Activations - Using festivals and events as platforms to promote and showcase TV shows can help generate excitement and build a fanbase.
Industry Implications
1. Entertainment - The entertainment industry can create immersive pop-up experiences to promote TV shows and movies.
2. Event Planning - Event planners can partner with TV shows and movies to create replica sets and immersive experiences at festivals and events.
3. Marketing and Advertising - Marketing agencies can leverage festival activations to create buzz and engage audiences with TV shows and movies.
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