A young girl's teenage years are great for exploring popular fashion and teen beauty products, but they're also crucial for developing a strong sense of confidence in one's individuality. In recognition of this, several brands have stepped up to inspire and empower the next generation of women.
After Aerie launched the #AerieReal campaign, which involved zero retouching of models, several beauty brands and retailers followed suit, encouraging young girls to be at peace with themselves just the way they are.
In recent years, the fashion and beauty industries as a whole have made huge strides in celebrating both women and young teens of all shapes and sizes. Some of the most inclusive campaigns include Avon's 'Beauty with a Purpose,' which champions brand ambassadors and employees of all ages, as well as a reflective cover recently used for Elle Australia magazine that encourages all women to see themselves as models.
19 Teen Beauty Projects
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Body Diversity Campaigns
This Dear Kate Ad Celebrates All Different Types of Bodies
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Ungroomed Armpit Selfies
Chinese Teens Make Hairy Underarms Popular on Social Media
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Untouched Underwear Ads
The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels
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Realistic Teen Dolls
Nickolay Lamm's Real Barbie Doll Redefines Beauty
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Untouched Fashion Ads
The Vanessa Hudgens Bongo Campaign Has No Retouching or Filters
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Empowering Beauty Campaigns
This Avon Ad Features Employees and Brand Ambassadors of All Ages
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Empowering Female Platforms
'Uncompromising Women' is a Female-Oriented Online Community
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Untouched Celebrity Fashion Ads
The #AerieReal Campaign Features Emma Roberts as the Brand's Model
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Cleverly Mirrored Magazines
This Reflective Elle Cover Makes Every Reader a Cover Girl
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Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
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Down Syndrome Models
Madeline Stuart is Breaking Away from Stereotypes in the Modeling Industry
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Inclusive Disability Campaigns
This Back to School Campaign Stars Young Models with Disabilities
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Fitting Room Shops
Modcloth's Pop-Up 'Fit Shop' Gives People Access to Online-Only Clothing
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Body-Positive Cartoons
Teenager Mikhaila Nodel Promotes Body Positivity with Her Cosmic Cartoons
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Curly-Haired Emojis
Dove Launched a New Emoji Keyboard for Its 'Love Your Curls' Campaign
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Empowering Beauty Campaigns
Dove Fights Social Media Likes for the Self-Esteem of Girls
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Empowering Girl Campaigns
Dove's Newest Ad Promotes Self-Esteem Boosting for Girls
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Self-Image Beauty Films
Dove's Short Film ‘Selfie’ is Set to Debut at The Sundance Fil
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Curvy Body-Embracing Ads
This Plus-Size Bathing Suit Campaign Refuses to Use Photoshop
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AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
High-Spirited Lipstick Lines
Young Entrepreneur Ziye Burgess Unveils an Empowering Lipstick Line
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Pride Month Cosmetic Campaigns
Nivea Proud In Your Skin Was Created with PFLAG National
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
In-Game Beauty Experiences
e.l.f. Beauty and Roblox Partnered for a Virtual Kiosk
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Celebrity-Backed Beauty Partnerships
Rabanne Named Singer Troye Sivan Its Makeup Brand Ambassador
Teen-Targeted Skincare Products
InstaNatural Besties Offers Fun Ways for Teens to Enjoy Skincare
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Beauty-Inspired Guided Tours
L’Oréal and the Louvre Teamed Up to Offer 'Of All Beauties'
Beauty Brand-Backed Race Cars
e.l.f. Cosmetics is the Newest Sponsor of the Indianapolis 500
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Influencer-Made Lifestyle Apparel
Zara McDermott Introduces the Rise Clothing Brand at Tesco
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Kid-Friendly Beauty Events
Beauty Explorer Day Sparks Kids' Interest in the Beauty Industry
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Youthful Charm Bracelets
Claire's Partners with Ariella Maizer to Create a Capsule for Gen Zalpha
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Confidence-Boosting Youth Bodycare
C by Claire's Shares Fragrances and Bodycare for Gen Zalpha
Gen X Beauty Brands
Molly Sims Launches Yse Beauty for Those 40 Years and Older
Actor-Supported High Jewelry Campaigns
BULGARI Debuts Zendaya & Anne Hathaway for Eternally Reborn
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Refreshed Beauty Jingles
Maybelline Reworked the Maybe It’s Maybelline Jingle for a New Generation
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Teen-Targeted Skincare Lines
Evereden is Unveiling a New Teenage Skincare Collection for the Youth
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Mental Well-Being Foundations
The AE Foundation Launched on World Mental Health Day
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Beauty Retailing Expansions
Revolution Beauty Joins Amazon Distribution
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign