The Vanessa Hudgens Bongo Campaign Has No Retouching or Filters
Laura McQuarrie — July 10, 2014 — Pop Culture
In the second ever Vanessa Hudgens Bongo campaign, the ads have been completely unretouched. The ads are absolutely gorgeous and it's fantastic that this actress and role model for young girls is willing to show that you don't have to hide behind Photoshop or filters to be beautiful.
The campaign is styled to be fun and casual, with a ton of carefree pattern-mixing—which actually takes quite a bit of confidence to pull off well, but Hudgens does it effortlessly. Each of the ads is printed showing that the each of the photos shows the real Vanessa Hudgens, with a note that the ads have are 100% natural, untouched and unfiltered.
Hudgens remarks that "It’s so important for girls to remember that real beauty shines from within." If you check out Hudgens' personal Instagram, it's clear that she practices what she preaches and it's wonderful to see Bongo getting on board too.
The campaign is styled to be fun and casual, with a ton of carefree pattern-mixing—which actually takes quite a bit of confidence to pull off well, but Hudgens does it effortlessly. Each of the ads is printed showing that the each of the photos shows the real Vanessa Hudgens, with a note that the ads have are 100% natural, untouched and unfiltered.
Hudgens remarks that "It’s so important for girls to remember that real beauty shines from within." If you check out Hudgens' personal Instagram, it's clear that she practices what she preaches and it's wonderful to see Bongo getting on board too.
Trend Themes
1. Unretouched Advertising - The trend of showcasing unretouched and unfiltered photos in advertising campaigns allows for more realistic and relatable representation of individuals and products.
2. Authenticity Marketing - Brands are embracing the trend of authentic and transparent advertising to build trust with consumers and appeal to a wider audience.
3. Body Positivity - The movement towards body positivity and inclusive representation in advertising campaigns is gaining momentum, offering opportunities for disruption and innovation in this space.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of unretouched advertising by promoting diversity and inclusivity in their campaigns, while also encouraging body positivity and self-confidence.
2. Beauty - The beauty industry can disrupt traditional beauty standards by featuring unretouched and diverse models, promoting self-love and body positivity to appeal to a wider audience.
3. Marketing - The trend of authenticity in marketing offers opportunities for disruption in how brands approach advertising and connect with consumers, by promoting transparency and genuine connections.
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