This Back to School Campaign Stars Young Models with Disabilities
Laura McQuarrie — August 21, 2015 — Marketing
References: changingthefaceofbeauty.org & popsugar
As a photographer and a mother of a young daughter with Down syndrome, Katie Driscoll was determined to create a back to school campaign that celebrates diversity in advertising, particularly with children who have disabilities.
Since Driscoll is responsible for co-founding a nonprofit called Changing the Face of Beauty, the #ImGoingBackToSchoolToo campaign was quickly set up. The charming back to school ads star four-year-old Cora Slocum, who has Down syndrome, as well as a group of other young girls who live with a range of disabilities.
The empowering school campaign makes it possible for a more diverse range of people to identify with what is presented in the media. In addition to individuals and organizations leading these initiatives, it's also promising to see a shift from big names in the fashion industry on diversity in advertising.
Since Driscoll is responsible for co-founding a nonprofit called Changing the Face of Beauty, the #ImGoingBackToSchoolToo campaign was quickly set up. The charming back to school ads star four-year-old Cora Slocum, who has Down syndrome, as well as a group of other young girls who live with a range of disabilities.
The empowering school campaign makes it possible for a more diverse range of people to identify with what is presented in the media. In addition to individuals and organizations leading these initiatives, it's also promising to see a shift from big names in the fashion industry on diversity in advertising.
Trend Themes
1. Inclusive Advertising - Creating inclusive campaigns that celebrate diversity, particularly among individuals with disabilities, presents a disruptive innovation opportunity in the advertising industry.
2. Empowering Representation - Promoting empowering representation in media equips marginalized groups with visibility and fosters inclusive storytelling, offering a disruptive innovation opportunity in the media and entertainment industry.
3. Shifting Fashion Industry - The fashion industry's increasing focus on diversity in advertising signifies a disruptive innovation opportunity for fashion brands to embrace inclusivity and redefine beauty standards.
Industry Implications
1. Advertising - The advertising industry can leverage inclusive campaigns to create disruptive innovation opportunities that challenge traditional beauty standards and embrace diversity.
2. Media and Entertainment - The media and entertainment industry can seize disruptive innovation opportunities by promoting empowering representation and inclusive storytelling.
3. Fashion - The fashion industry can embrace disruptive innovation opportunities by shifting towards more inclusive advertising campaigns and redefining beauty standards.
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