With the NFL’s biggest game less than a week away, these ads might get you anticipating this year’s Super Bowl Volkswagen commercial. Last year, they tapped the Star Wars saga for their big commercial and made a splash as one of the most talked about ads. That Super Bowl Volkswagen commercial got so much attention that it actually inspired spoofs and memes in the following weeks.
Volkswagen continues to push their advertising output to new areas with the imitation-busting ad. The ad relates Volkswagen’s originality to the original hit song videos that grace the Internet and compares those that copy Volkswagen with the countless cover videos that inevitably pop up after a hit record goes viral. This is an exceptionally modern way of conveying Volkswagen’s originality.
48 High-Velocity Volkswagen Ads
48
Apocalyptic Auto Ads
The Volkswagen GTI 'Tunnel Vision' Promo is Exhilarating
47
Imaginative Auto Advertising
The Volkswagen People's Car Project Invites Whimsical Submissions
46
Danger-Avoiding Auto Ads
The Volkswagen Side Assist Campaign Clevery Prevents Accidents
45
Tight Parking Spot Ads
The Volkswagen Park Assist Campaign Imagines Scary Car Situations
44
Violent Commercial Parodies
This Martin Plourde Spot Imagines a Very Different VW Super Bowl Ad
43
Web-Invading Car Ads (UPDATE)
The Volkswagen Black Beetle 2011 Ad Gives YouTube a Makeover
42
Edible Ads
The New Volkswagen Ad by Ogilvy South Africa Eats Up Competitors
41
Road-Covered Vehicle Ads
The Volkswagen Side Assist Campaign Shows What is Hidden
40
Luxury-Loving Car Campaigns
The Volkswagen Touareg Ads Will Take Over Your Senses
39
MacGyver-Like Maneuver Ads
The Volkswagen Genuine Parts Campaign Involves Fast and Cheap Fixes
38
Undressed Autovertising (UPDATE)
Volkswagen 'Pleasure Before Business' Helps People Prioritize
37
Sled-Ditching Santas
The Volkswagen Jetta Ad Campaign Shows 'You'll Do Anything to Drive It'
36
Daddy's Girl Auto Ads
The Volkswagen Polo Commercial Uses Fatherly Love to Portray a Safe Car
35
Baseball Auto Ads
This Volkswagen Passat Advertisement Touts the Car’s Durability
34
Barbecue-Transforming Vehicles
The Volkswagen BBQ Van is a Car-Loving Grill King's Ideal Gift
33
Bite-Size Auto Ads
Less is More With This Volkswagen Golf R32 Promotion
32
Cheer-Powered Cars
Volkswagen 'Up! Holland Up!' Campaign Awards People Who Scream Loudest
31
Car-Pinning Advergames
Volkswagen Street Quest Game Requires Fans to Pin Autos in South Africa
30
Imitation-Busting Ads
Volkswagen’s ‘Original Click’ Campaign is Web-Savvy
29
Interactive Parking Ads
Volkswagen Park Assist II Promoted in Engaging iAd
28
Pedestrian-Protecting Print Ads
These Volkswagen 'Brake Assist' Ads Put Pedestrian Safety First
27
Roller Coaster Car Campaigns
The Volkswagen Tiguan Ads Shows How Exciting Off-Roading Is
26
Endearing Engagement Commercials
The Recreio Volkswagen Proposal Ad is Like Watching Real Life
25
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
24
Head-Turning Car Ads
The Volkswagen Passat Campaign Promotes the Car's "Rear View Parking Camera"
23
Imminent Danger Ads
The Volkswagen Voyage Campaign Promotes Its Parking Sensor
22
Comparative Auto Ads
This Volkswagen Wedding Ad Provokes Laughs with Engagement Costs
21
Size-Promoting Billboards
The Volkswagen Up! Outdoor Campaign is Creative & Cute
20
Mixed-Messaging Car Ads
The Volkswagen Original Parts Commercial Does Not Take Alternatives
19
Otherworldly Auto Spots
This 2011 Volkswagen Super Bowl Commercial is Forceful
18
Adventure-Driven Auto Ads
The Volkswagen Space Cross Campaign Relies on People's Imaginations
17
Hand Slap Drive-Bys
The 2012 Volkswagen Beetle 'High Five' Depicts Friendly Street Greetings
16
Trashy Car Art
The 'Think Blue Beetle' is Made Using Old Bottle Caps and Computer Parts
15
Individual Defect Campaigns
The Volkswagen Original Parts Avoids Isolated Problems
14
Stylish Auto Ads
The Karl Lagerfeld Volkswagen Commercial Combines Elegance and Grace
13
Disappearing Act Car Campaigns
A Vanishing Auto in the Volkswagen Golf GTI 'Time Machine' Ad
12
Hedgehog Auto Advertising
Volkswagen Uses a Hedgehog to Advertise its Park Assist Feature
11
Drowned Driving Ads
The Volkswagen Touareg Campaign States That Water is No Obstacle
10
Rapid Car Competitions
Volkswagen Fast vs. Fast Pits the 2012 Jetta GLI Against Fastest People
9
Sing-Along Car Ads
The Humorous Volkswagen Passat Commercial Will Get You Grooving
8
Fractured Art Auto Ads
The Volkswagen Phaeton Campaign Advocates Arriving in Better Shape
7
Sleepwalking Auto Ads
The Volkswagen Touareg Commercial Brings a Whole New Meaning to Dream Cars
6
Iconic Reel-Reminiscing Ads
Volkswagen ‘See Film Differently’ Campaign Reiterates Pop
5
Gas-Saving Advertisements
The Volkswagen Globe Commercial Wants to Save the World & Save You Money
4
Ear Hair Advertising
This Volkswagen Touran Ear Ad Will Have You All Ears
3
Reclaimed Christmas Ads
The Volkswagen Instant Christmas Recycler Campaign is Clever
2
Complimentary Car Captures
The Great Volkswagen Art Heist Places Framed Photos up for Grabs
1
Sweepstake Cruising Marketing
The Volkswagen Speed Camera Lottery Campaign Rewards Safe Drivers
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Supercell Debuts Squad Busters with an Exciting Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
App-Connected Campervans
This New Campervan Blends Vintage Aesthetics With Modern Tech
Car-Branded Sneaker Collaboratioons
Porsche and PUMA Announce New Shoe Silhouettes for 2023
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Off-Grid Adventurer Camping Vans
The 2025 Winnebago Revel Camper Van is Cozy and Well-Appointed
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Italian Sports Car-Branded Chargers
This Conceptual Ferrari EV Charger Pays Tribute to the Brand
Collaboration Automotive Footwear
The Adidas X Crazyfast Bugatti is Speed and Precision-Focused
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
High-Tech Glamping Vans
The Mercedes-Benz V Class Marco Polo is Based on the Bermer Transporter
Stealthy Hero-Inspired Clogs
The New Batmobile Crocs has a Dynamic Silhouette
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Trailblazing American Hypertrucks
The 'SV Rover' Churns Out In Excess Of 1,000 Horsepower
Carbon-Absorbing Street Murals
Volkswagen Canada Lauched a Pollution-Eating Mural in Toronto
Fan-Inspired Mini-Films
Battle For Heinz is a 20-Second Blockbuster Based on a Fan Tweet
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
Electric Microbus Charity Auctions
Volkswagen Hosts an ID. Buzz Virtual Auction in Canada
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Pop Artist-Designed Auction Cars
Jeff Koons Designs a Dynamic BMW 850i xDrive Gran Coupe
Big Game Contest Ads
The TurboTax Super Bowl File Sweepstakes Gives Viewers a Chance at $1 Million
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Efficient Collaboration Camper Vans
The Ford Nugget Camper Van Comes in a PHEV Option
Racer-Inspired City Car Concepts
The Nissan Concept 20-23 is Imagined as the Perfect City Car
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Luminated Transparent Custom Vehicles
Fast Dog Designs the Custom Volkswagen ID 3 EV
Hot Wing-Inspired Seltzers
Truly Hard Seltzer is Elevating Super Bowl LVIII Celebrations
Car Manuel Novellas
Audi Merged Its Car Owner Manuals with Seven Novellas on World Book Day
Versatile Commercial Van Options
The New Volkswagen Transporter Comes in Several Drive Systems
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Convertible Commercial RV Vans
Nissan and PlugVan Partnered to Showcase the Plug Module
NFL Athlete-Backed Avocado Campaigns
Avocados from Mexico Partners with Rob Gronkowski
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Artfully DIY-Wrapped Minibuses
Volkswagen Presents the All-Electric ID.Buzz Microbus
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
70s-Style Four-Door EVs
The New Ford Capri is Built on the Volkswagen MEB Platform
Immersive Team Game Experiences
Porsche Launched an Overwatch 2 Experience with Blizzard
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Tailgate-Inspired RVs
Hellmann's Brings "Mayo-tivation" to Underdog Football Fans
All-Electric Sleek Fastback Sedans
Volkswagen Presents the ID.7, an Electric Update
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
Movie-Inspired Truck Commercials
Ram Truck Partners with Universal Pictures, Warner Bros. Pictures
Retro-Futuristic Headlight Automobiles
BMW Vision's Neue Klasse Gears Towards an Electric Angle
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Spooky Film-Celebrating Cases
Velvet Caviar Releases its Beetlejuice Tech Collaboration
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Actor-Backed Electric Automobile Campaigns
Bradley Cooper Stars in the Rise of Electric Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Family-Friendly Camper Vans
The 'Wave' Offers Reliably Cozy Comfort On the Road
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
AI Vehicle App Features
Volkswagen Integrates Generative AI into Its myVW Mobile App
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Sporty All-Electric Concept Cars
The Volkswagen ID.X Performance Maximizes Electric Capabilities
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Iconic Auto LEGOs
The LEGO® Icons Vehicle Collection Welcomes an Iconic Lamborghini Model
Timeless Price Commercial Re-Runs
IKEA Canada Brings Back its Iconic Start the Car Commercial
Iconic Doll Movie Cars
Barbie's 1957 Chevy Corvette will Debut at Toronto's International AutoShow
Anniversary Automotive Condiments
The VW Gewürz Ketchup Brand is Arriving in the US
Petite Solar-Powered EVs
The 'Buggy' is a Micro Vehicle That Offers Comfortably Compact Motoring
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Sketched Luxurious Sportscars
Bugatti Presents the Golden Era Version of the Chiron Super Sport
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
AI Chatbot-Connected Vehicles
Volkswagen Will Be Integrating ChatGPT in Its New Vehicles
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Inaugural EV-Prototype Race Cars
The ABB NASCAR EV Prototype Was Unveiled at Chicago Street Race
Reggae Star-Inspired Sports Lines
MUNDIAL & Admiral Sports Release a Line Inspired by Bob Marley
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Sporty Sympathy Cars
The Fireball Footbawl Cards Come with a Spicy Twist
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
In-Car Gaming Systems
Volkswagen Will Feature AirConsole's Video Games in its Vehicles
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Automatic Transmission Cars
Volkswagen Golf GTI's Farewell to Manual Transmissions Marks a New Era
Toy-Inspired Vehicle Finishes
The Volkswagen T-Cross is Being Offered in Rubber Ducky Yellow
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Butter Aviation Promotions
Utterly Butterly Reignites its On-Pack Promotion with AeroSuperBatics