Trend Report Pop Up
close
Trend Report Pop Up
FREE 2021
TREND REPORT
(worth $1,500)
LEARN THE TOP 100 OPPORTUNITIES THAT WILL CHANGE 2021
Ideas
Explore the world's #1 largest database of ideas and innovations, with 485,108 inspiring examples.
Trend Reports
Discover why 1,306 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 102,034 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,306 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 102,034 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,235 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Dashboard
Track your market, topics and categories. Plus, collect favorite articles, build custom lists and filter down to your next opportunity!
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 485,108 cutting edge ideas.

Uneventful Big Game Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

The Angel Soft Super Bowl Ad is Made to Be Missed for a Bathroom Break

— January 28, 2025 — Marketing
Advertisers spend millions of dollars on 30-second spots during the Big Game—but the first-ever Angel Soft Super Bowl ad is airing as a commercial that's designed to be missed. During the commercial break, Angel, the Angel Soft brand character, will appear to provide the perfect "potty-tunity" so that fans can feel sure that they're not missing a moment of sports action.

According to a recent survey conducted by Angel Soft, 92% of people reported having to hold off on going to the bathroom when they need to just so they don't miss out on something, and 61% say they will rush themselves to make sure they don't miss important moments.

Angel Soft's debut Big Game commercial is set to air just after the second quarter, right before the halftime show.
Trend Themes
1. Break-friendly Advertising - Creating ad content specifically designed to give audiences an opportunity to step away from their screens without fear of missing out can redefine viewer engagement strategies.
2. Purposefully Forgettable Ads - Crafting ads that intentionally blend into the background offers a unique approach to traditional marketing, focusing on brand presence over consumer interruption.
3. Consumer-centric Timing - Aligning advertising intervals with consumer habits, such as natural breaks in viewing, provides a fresh perspective on optimizing ad placement and audience satisfaction.
Industry Implications
1. Broadcasting - Broadcasting networks can explore new advertising packages that prioritize consumer convenience, creating win-win scenarios for both viewers and advertisers.
2. Toiletry Products - Brands in the toiletry industry can leverage media moments to introduce ad copy that aligns with natural consumer needs, enhancing everyday product relevance.
3. Advertising Agencies - Ad agencies have the opportunity to disrupt traditional advertising approaches by developing campaigns that cater to and synchronize with natural consumer behaviors and schedules.
8.2
Score
Popularity
Activity
Freshness