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The Angel Soft Super Bowl Ad is Made to Be Missed for a Bathroom Break
Laura McQuarrie — January 28, 2025 — Marketing
Advertisers spend millions of dollars on 30-second spots during the Big Game—but the first-ever Angel Soft Super Bowl ad is airing as a commercial that's designed to be missed. During the commercial break, Angel, the Angel Soft brand character, will appear to provide the perfect "potty-tunity" so that fans can feel sure that they're not missing a moment of sports action.
According to a recent survey conducted by Angel Soft, 92% of people reported having to hold off on going to the bathroom when they need to just so they don't miss out on something, and 61% say they will rush themselves to make sure they don't miss important moments.
Angel Soft's debut Big Game commercial is set to air just after the second quarter, right before the halftime show.
According to a recent survey conducted by Angel Soft, 92% of people reported having to hold off on going to the bathroom when they need to just so they don't miss out on something, and 61% say they will rush themselves to make sure they don't miss important moments.
Angel Soft's debut Big Game commercial is set to air just after the second quarter, right before the halftime show.
Trend Themes
1. Break-friendly Advertising - Creating ad content specifically designed to give audiences an opportunity to step away from their screens without fear of missing out can redefine viewer engagement strategies.
2. Purposefully Forgettable Ads - Crafting ads that intentionally blend into the background offers a unique approach to traditional marketing, focusing on brand presence over consumer interruption.
3. Consumer-centric Timing - Aligning advertising intervals with consumer habits, such as natural breaks in viewing, provides a fresh perspective on optimizing ad placement and audience satisfaction.
Industry Implications
1. Broadcasting - Broadcasting networks can explore new advertising packages that prioritize consumer convenience, creating win-win scenarios for both viewers and advertisers.
2. Toiletry Products - Brands in the toiletry industry can leverage media moments to introduce ad copy that aligns with natural consumer needs, enhancing everyday product relevance.
3. Advertising Agencies - Ad agencies have the opportunity to disrupt traditional advertising approaches by developing campaigns that cater to and synchronize with natural consumer behaviors and schedules.
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