The Volkswagen Globe Commercial Wants to Save the World & Save You Money
Chalaine Mantha — April 19, 2011 — Autos
References: vw & adsoftheworld
The Volkswagen Globe commercial is a smart television spot that links the brand to the world. It starts off with a deflated globe that inflates throughout the commercial. The commercial tells viewers that "by checking our tire pressure regularly, we could save 24 million liters of gasoline a day. Isn't it amazing what a little air can do?" The commercial promotes Volkswagen as a caring company that wants better things for the world.
The reason the Volkswagen Globe commercial is smart is because of the way it uses a play on words with the phrase "what a little air can do." They are speaking of air in a person's tires as well as the air that we breathe. The clever commercial was created by the advertising agency Red Urban in Canada.
The reason the Volkswagen Globe commercial is smart is because of the way it uses a play on words with the phrase "what a little air can do." They are speaking of air in a person's tires as well as the air that we breathe. The clever commercial was created by the advertising agency Red Urban in Canada.
Trend Themes
1. Eco-friendly Advertising - A trend of advertisements promoting eco-friendly practices and products.
2. Sustainability Messaging - A trend of commercials and ads emphasizing sustainability and environmental responsibility.
3. Clever Marketing Campaigns - A trend of creative and witty marketing campaigns that capture attention and deliver a message.
Industry Implications
1. Automotive - The automotive industry can explore sustainable marketing strategies to promote fuel efficiency and eco-consciousness.
2. Advertising - The advertising industry can leverage clever messaging and eco-friendly advertising to engage and attract environmentally-conscious consumers.
3. Environmental Services - Environmental service companies can partner with brands to develop and implement sustainability-focused marketing campaigns.
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