Volkswagen Park Assist II Promoted in Engaging iAd
Katherinev123 — January 21, 2012 — Autos
References: volkswagen & digitalbuzzblog
For some, the act of parking can be daunting, especially when you have a very tight space to work with. Volkswagen has you covered, however, with the new Volkswagen Park Assist II, an innovative guided parking system that was recently featured in an interactive iAd.
The Volkswagen Park Assist II, which was created for the Volkswagen Tiguan, was featured in an iAd that ran in the iPad version of Auto Esporte magazine. Developed by AlmapBBDO, the iAd is interactive, encouraging the reader to place his fingers on the two markers on the iPad screen. Doing so triggers the Volkswagen Tiguan in the ad to park itself between your fingers, demonstrating how the Volkswagen Park Assist II works -- even off road.
The Volkswagen Park Assist II, which was created for the Volkswagen Tiguan, was featured in an iAd that ran in the iPad version of Auto Esporte magazine. Developed by AlmapBBDO, the iAd is interactive, encouraging the reader to place his fingers on the two markers on the iPad screen. Doing so triggers the Volkswagen Tiguan in the ad to park itself between your fingers, demonstrating how the Volkswagen Park Assist II works -- even off road.
Trend Themes
1. Interactive Car Ads - Innovative guided parking and other car features can be showcased in interactive advertisements.
2. Guided Parking Technology - Automotive companies can develop new systems for guided parking and offer them as value-added features to customers.
3. Virtual Test-drive Experience - Potential customers can experience the latest car features in interactive advertisements before taking the car for a test drive in person.
Industry Implications
1. Automotive Industry - Car makers can utilize interactive ads to showcase their latest innovations in parking technology, safety features, and more.
2. Marketing and Advertising Industry - Interactive and engaging ads can create a more immersive and memorable experience for the consumers to promote automobile sales.
3. Technology Industry - New technologies and software can be developed to enhance the virtual test driving experience and guide the consumers through the latest features of a car model.
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