NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
Lima Kalim — July 2, 2024 — Pop Culture
References: beautypackaging
NYX Makeup and Cardi B debut their first Super Bowl Commercial. During the second half of the Super Bowl, NYX will showcase its Duck Plump High Pigment Plumping Lip Gloss in a 30-second ad. An extended version of the ad will be available on NYX’s social channels after the game.
The commercial humorously challenges traditional male stereotypes by showcasing the intense plumping sensation of lip gloss. As part of the campaign, NYX has introduced a new exclusive Duck Plump shade called Cherry Spice, which will be featured in the commercial with Cardi B wearing it.
By partnering with Cardi B, NYX aims to leverage her fan base to raise brand awareness. Collaborating on a new shade with Cardi B is expected to drive sales for this specific product and other items in NYX's makeup collection.
Image Credit: NYX
The commercial humorously challenges traditional male stereotypes by showcasing the intense plumping sensation of lip gloss. As part of the campaign, NYX has introduced a new exclusive Duck Plump shade called Cherry Spice, which will be featured in the commercial with Cardi B wearing it.
By partnering with Cardi B, NYX aims to leverage her fan base to raise brand awareness. Collaborating on a new shade with Cardi B is expected to drive sales for this specific product and other items in NYX's makeup collection.
Image Credit: NYX
Trend Themes
1. Influencer-backed Product Launches - Celebrities and influencers can create significant buzz and drive sales for new product releases through targeted advertising.
2. Humor in Advertising - Incorporating humor in marketing campaigns can challenge traditional norms and engage broader audiences effectively.
3. Social Media Extended Commercials - Extended content on social media provides brands with additional touchpoints to captivate and convert viewers post-broadcast.
Industry Implications
1. Cosmetics - Innovative collaborations and exclusive product launches can invigorate sales and enhance brand visibility in the beauty sector.
2. Advertising - Leveraging celebrity endorsements and humorous content introduces new dimensions to traditional marketing strategies.
3. Social Media Marketing - Utilizing social platforms to offer extended content amplifies campaign reach and sustains consumer interest.
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