The Volkswagen People's Car Project Invites Whimsical Submissions
Amelia Roblin — June 13, 2011 — Autos
References: proximityworld & adsoftheworld
Few vehicles will fit your needs and desires to a T, but the Volkswagen People's Car Project offers consumers a chance to design their own out-of-this-world automobiles.
With concepts conceived by people of all ages, the submissions are quite extraordinary, featuring dream cars that take the form of beach balls, ladybugs and blowfish, or those that insist on other aesthetic changes which add hovering power and super sleek skins.
The team at the Proximity advertising agency of Beijing have reinterpreted such ideas into charming 3D renderings. Each prototype embodies a shrunken scale, and the same glossy cobalt blue color. With such abstract models, the Volkswagen People's Car Project leaves room for other drivers' imaginations to play with each suggestion. Perhaps you may be inspired to design your own whimsical wheels?
With concepts conceived by people of all ages, the submissions are quite extraordinary, featuring dream cars that take the form of beach balls, ladybugs and blowfish, or those that insist on other aesthetic changes which add hovering power and super sleek skins.
The team at the Proximity advertising agency of Beijing have reinterpreted such ideas into charming 3D renderings. Each prototype embodies a shrunken scale, and the same glossy cobalt blue color. With such abstract models, the Volkswagen People's Car Project leaves room for other drivers' imaginations to play with each suggestion. Perhaps you may be inspired to design your own whimsical wheels?
Trend Themes
1. Custom Auto Design - Opportunity to meet the unique needs and desires of consumers by allowing them to design their own imaginative automobiles.
2. Creative Advertising Campaigns - Exploring imaginative and unconventional ways to engage consumers through advertisements.
3. User-generated Content - Leveraging user creativity by inviting them to submit their own designs and ideas.
Industry Implications
1. Automotive - Exploring new approaches to vehicle design and customization.
2. Advertising - Utilizing creative and unconventional advertising strategies to capture consumers' attention.
3. Technology - Leveraging advanced 3D rendering technologies to transform imaginative concepts into tangible prototypes.
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