Reese’s Boasts Its Chocolate Lava Big Cup for the Big Game
References: thehersheycompany & prnewswire
Reese’s is generating excitement with its upcoming Big Game commercial through humor and high-energy branding to promote its new Chocolate Lava Big Cup. The ad features a park ranger addressing chaos at an active volcano, where enthusiastic fans mistake real lava for the product’s gooey chocolate filling. This advertising technique aligns with Reese’s playful advertising style. The Chocolate Lava Big Cup, on the other hand, boasts rich, molten chocolate filling and stands as a new take on the classic Reese’s combination of peanut butter and chocolate.
Beyond the commercial, Reese’s is engaging fans through interactive promotions, including a voice-activated giveaway in New Orleans and partnerships with well-known sports and media personalities. These efforts aim to extend the campaign’s reach beyond the Super Bowl and keep consumer interest in Reese’s products and the Chocolate Lava Big Cup high.
Image Credit: Reese’s
Beyond the commercial, Reese’s is engaging fans through interactive promotions, including a voice-activated giveaway in New Orleans and partnerships with well-known sports and media personalities. These efforts aim to extend the campaign’s reach beyond the Super Bowl and keep consumer interest in Reese’s products and the Chocolate Lava Big Cup high.
Image Credit: Reese’s
Trend Themes
1. Humor-driven Advertising - Employing humor in advertising is capturing consumer attention and engagement, evident in Reese’s playful approach to promoting its Chocolate Lava Big Cup.
2. Interactive Marketing Campaigns - Interactive promotions, such as voice-activated giveaways, are enhancing customer engagement by providing direct and memorable brand interactions.
3. Celebrity-backed Promotions - Collaborating with sports and media personalities is amplifying brand reach and tapping into new audiences through influencer endorsements.
Industry Implications
1. Confectionery - Innovative product offerings like Reese’s Chocolate Lava Big Cup highlight the evolving tastes and trends within the confectionery industry.
2. Advertising - The rise of unconventional advertising strategies such as humor-focused commercials is reshaping traditional marketing approaches within the advertising sector.
3. Sports Entertainment - Leveraging major sports events for product launches underscores a lucrative synergy between the confectionery and sports entertainment industries.
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