The Volkswagen Instant Christmas Recycler Campaign is Clever
Amanda Chang — December 28, 2010 — Eco
References: youtube & adsoftheworld
I can’t get enough of this brilliant Volkswagen Instant Christmas Recycler ad. Christmas generates a lot of garbage, with ribbons, plastic packaging and Christmas wrapping paper being thrown out at warp speed. So how does one make people more eco-aware this Christmas?
Volkswagen has the right answer. Check out the clip to see just how the Volkswagen Instant Christmas Recycler turns trash such as newspapers and plastic bottles into recycled festiveness!
Implications - In the 21st Century, there has been an increased importance placed on the likelihood that your ad could go viral. Companies can capitalize on this by investing in marketing that features hidden cameras, installations on the street, flash mobs, and other attention grabbing publicity stunts captured on film. The real-life entertainment the ad showcases will attract interest from consumers and Internet users.
Volkswagen has the right answer. Check out the clip to see just how the Volkswagen Instant Christmas Recycler turns trash such as newspapers and plastic bottles into recycled festiveness!
Implications - In the 21st Century, there has been an increased importance placed on the likelihood that your ad could go viral. Companies can capitalize on this by investing in marketing that features hidden cameras, installations on the street, flash mobs, and other attention grabbing publicity stunts captured on film. The real-life entertainment the ad showcases will attract interest from consumers and Internet users.
Trend Themes
1. Eco-friendly Christmas Campaigns - Creating ads that promote recycling and environmental awareness during the holiday season.
2. Viral Marketing Strategies - Investing in attention-grabbing publicity stunts that are captured on film to increase the likelihood of the ad going viral.
3. Innovative Recycling Techniques - Developing technology or methods that can convert waste into usable and festive materials for the holiday season.
Industry Implications
1. Automotive - Car companies can follow Volkswagen's lead with eco-friendly campaigns and innovative recycling techniques for their holiday ads.
2. Advertising - Marketing and advertising agencies can develop viral marketing strategies to increase engagement and brand awareness during the busy Christmas season.
3. Waste Management - Companies that specialize in waste management can explore innovative recycling techniques that transform holiday waste into useful materials while promoting environmental awareness.
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