The Volkswagen ‘Don’t Make Up and Drive’ Ad i
Courtney Scharf — June 24, 2012 — Autos
Using a very clever and pop culture-inspired tactic, this ‘Don’t Make Up and Drive’ campaign by Volkswagen gets its message across in a shocking way.
Promoting awareness of the dangers of distracted driving, with a specific focus on women applying makeup in the car, this is a call to action. The spot features what seems like a run-of-the-mill Internet makeup tutorial. The clip goes on normally until, shockingly, the woman running the tutorial appears to be in a car crash. Alarming and very effective, this places viewers in the driver’s seat and does an amazing job of showing how easily these accidents can happen.
Creative, unexpected and with a strong message, this campaign is sure to go viral while making a huge statement about driver safety.
Promoting awareness of the dangers of distracted driving, with a specific focus on women applying makeup in the car, this is a call to action. The spot features what seems like a run-of-the-mill Internet makeup tutorial. The clip goes on normally until, shockingly, the woman running the tutorial appears to be in a car crash. Alarming and very effective, this places viewers in the driver’s seat and does an amazing job of showing how easily these accidents can happen.
Creative, unexpected and with a strong message, this campaign is sure to go viral while making a huge statement about driver safety.
Trend Themes
1. Distracted Driving Awareness - Opportunity for innovative campaigns and technologies to raise awareness of the dangers of distracted driving.
2. Pop Culture-inspired Tactics - Using pop culture references and unexpected methods to grab attention and communicate important messages.
3. Interactive Advertising - Creating ads that actively involve viewers and immerse them in the campaign message for a more impactful experience.
Industry Implications
1. Automotive - Opportunity for car manufacturers and technology companies to develop advanced safety features and systems that can mitigate the risks of distracted driving.
2. Cosmetics - Innovative cosmetics brands can seize the opportunity to promote safe makeup application habits, potentially partnering with auto manufacturers or sponsoring awareness campaigns.
3. Advertising and Marketing - The advertising industry can leverage the power of unexpected and interactive campaigns to help clients promote various products and messages.
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