The Volkswagen Touareg Campaign States That Water is No Obstacle
Amelia Roblin — March 23, 2011 — Autos
References: kaffeine.ua & adsoftheworld
The slew of natural disasters that have recently rocked the planet may make marketing initiatives like the Volkswagen Touareg campaign all the more appealing. Advertising VW's new vehicle's ability to rise above the hindrance of heavy rain and flash flooding, this set of ads captures two roadside victims that would be completely swallowed in such conditions.
Designed by the Kaffeine advertising agency of Kiev, Ukraine, these animated adverts succeed in their simplicity. Eliminating a larger city scene, a lone fire hydrant and a bicycle appear downed within a water level half their height.
I'd personally be quite impressed to find my car able to work with streets in such a state, but the Volkswagen Touareg campaign asserts that the automobile's 580mm of fording depth will give your journey all the more reliability.
Designed by the Kaffeine advertising agency of Kiev, Ukraine, these animated adverts succeed in their simplicity. Eliminating a larger city scene, a lone fire hydrant and a bicycle appear downed within a water level half their height.
I'd personally be quite impressed to find my car able to work with streets in such a state, but the Volkswagen Touareg campaign asserts that the automobile's 580mm of fording depth will give your journey all the more reliability.
Trend Themes
1. Drowned Driving Ads - Opportunity for automotive manufacturers to highlight the ability of their vehicles to navigate through extreme weather conditions.
Industry Implications
1. Automotive - Manufacturers can leverage the demand for vehicles that can withstand and overcome natural disasters.
2. Advertising - Ad agencies can create compelling campaigns that showcase the resilience and reliability of products in challenging environments.
3. Insurance - Insurers can explore innovative coverage options for vehicles that are designed to withstand adverse weather conditions.
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