The Volkswagen Space Cross Campaign Relies on People's Imaginations
Meghan Young — December 26, 2011 — Autos
References: almapbbdo.br & ibelieveinadv
If there was ever a time for an appeal to people's imaginations, it would be during the holiday season, and that is exactly what the Volkswagen Space Cross campaign does. But instead of relying on typical Christmas scenarios, this ad campaign focuses more on the idea of legends, thus providing a refreshing break from all of the holiday campaigns popping up from every corner of the world.
Conceived and executed by Sao Paolo-based ad agency AlmapBBDO, the Volkswagen Space Cross campaign appeals its audience to think of "any adventure you imagine will fit." They provide a couple of creative concepts such as "Space Cross in the Legend of the Headless Mule." Fun and exciting, the Volkswagen Space Cross campaign is sure to rev people up.
Conceived and executed by Sao Paolo-based ad agency AlmapBBDO, the Volkswagen Space Cross campaign appeals its audience to think of "any adventure you imagine will fit." They provide a couple of creative concepts such as "Space Cross in the Legend of the Headless Mule." Fun and exciting, the Volkswagen Space Cross campaign is sure to rev people up.
Trend Themes
1. Imagination-focused Advertising - Opportunities to develop ad campaigns that tap into people's imaginations, providing a refreshing break from the typical holiday-themed ads.
2. Adventure-driven Marketing - Creating campaigns that encourage consumers to think of exciting adventures and associate them with the brand.
3. Non-traditional Holiday Campaigns - Developing advertising strategies that stand out from the multitude of typical holiday-themed ads.
Industry Implications
1. Automotive - Opportunities for car manufacturers to create innovative ad campaigns that emphasize adventure and imagination.
2. Advertising - Incorporating imaginative elements into ad campaigns to captivate audiences and distinguish brands.
3. Creative Marketing - Exploring new and unconventional approaches to advertising during the holiday season to capture consumers' attention.
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