Lay's x Messi Chip Bags are Arriving for Soccer Season
Michael Hemsworth — April 19, 2024 — Lifestyle
References: lays & snackandbakery
The Lay's x Messi chip bags are being launched by the snack brand to commemorate its collaboration with soccer star Lionel Messi that are arriving just in time for soccer season.
The limited-edition snack packaging is arriving on the heels of the snack brand's new 'Oh-Lay' commercial starring Messi himself with his teammates that plays on the classic Olé, Olé, Olé, Olé soccer chant. The partnership with Messi is expected to be a hit with fans as they start off the season and seek out a snack to enjoy as they watch the latest game.
Senior Vice President of Marketing, PepsiCo Foods North America Tina Mahal commented saying, "When it comes to the perfect blend of skill and flavor, few can match the iconic taste of Lay's chips or the mastery of Messi on the field, so we knew we had to bring the chip icons together to recognize their greatness. With the introduction of 'Oh-Lay's,' we're thrilled to continue our commitment to spark moments of joy for soccer fans everywhere, reminding them that there's no better snack for watching soccer than Lay's potato chips."
Image Credit: PRNewsfoto / Frito-Lay North America
The limited-edition snack packaging is arriving on the heels of the snack brand's new 'Oh-Lay' commercial starring Messi himself with his teammates that plays on the classic Olé, Olé, Olé, Olé soccer chant. The partnership with Messi is expected to be a hit with fans as they start off the season and seek out a snack to enjoy as they watch the latest game.
Senior Vice President of Marketing, PepsiCo Foods North America Tina Mahal commented saying, "When it comes to the perfect blend of skill and flavor, few can match the iconic taste of Lay's chips or the mastery of Messi on the field, so we knew we had to bring the chip icons together to recognize their greatness. With the introduction of 'Oh-Lay's,' we're thrilled to continue our commitment to spark moments of joy for soccer fans everywhere, reminding them that there's no better snack for watching soccer than Lay's potato chips."
Image Credit: PRNewsfoto / Frito-Lay North America
Trend Themes
1. Celebrity-endorsed Packaging - Collaborations with high-profile celebrities like Lionel Messi create unique and memorable packaging that boosts brand visibility.
2. Seasonal Product Launches - Releasing limited-edition products aligned with specific seasons or events, such as soccer season, drives consumer excitement and urgency.
3. Sports-themed Marketing Campaigns - Integrating popular sports elements and star athletes in advertising resonates deeply with fans and fosters a stronger brand connection.
Industry Implications
1. Snack Foods - The collaboration between Lay's and Messi exemplifies how snack brands can innovate by aligning products with popular cultural events and figures.
2. Sports Marketing - Sports marketing leverages the popularity of athletes to enhance promotional campaigns and increase fan engagement.
3. Celebrity Endorsements - Brands partnering with globally recognized figures like Messi can significantly amplify their market reach and consumer appeal.
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