Sometimes the best way to connect with your consumer base is through immersive, hands-on experiences and the September 2019 interactive trend round-up highlights what companies have been doing to maintain their place in the minds of individuals.
Tequila-flavored beer company Desperados takes interactivity to the next level with a plethora of parties that are cutting edge — from connected parties and mess-proof get-togethers to phone-free nights and underwater experiences. Other businesses tap pop culture. The September 2019 interactive list draws our attention to the Friends pop-up in New York City. The tribute to the iconic 90s sitcom allows for guests to explore authentically arranged sets and reenact their favorite scenes. The experience is cleverly dubbed 'The One With The Pop-Up.'
Top 50 Interactive Trends in September
52
Augmented Reality Art Tours
Apple & the New Museum Take Urban Art to the Digital Environment
51
Branded Digitally Connected Parties
Desperados Digitally Connects Houses for a Giant House Party
50
Playful Origami Packaging
Some of Nestlé's KitKat Bars in Japan Will Boast Paper-Based Wrappers
49
Futuristic Newsstand Pop-Ups
Adidas' Newsstand of the Future Envisions the Ozweego Style's Legacy
48
Latin Culture-Inspired Pop-Ups
The Latina Bodega by bybabba Boldly Celebrates Latinx Culture
47
Branded Glamping Experience Events
M&M’s Unveiled Its First Glampground at a NASCAR Race
46
Multi-Sensory Infinity Mirrors
This Infinity Mirror Installation Promotes an Unlimited Data Plan
45
High-Energy Alcohol Activations
The Experiential Malibu Games Targets Gen Z with Activities
44
Gin-Sharing Laundromats
Lesley’s Laundrette by Hendrick's Gin is a "Portal to the Peculiar"
43
Social Media Recycling Initiatives
Poland Spring Provides Help with Recycling on Instagram
42
Branded Mountainous Eco-Cabins
'On Mountain Hut' is an Adventurous Activation by Running Brand On
41
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
40
Branded Culinary Experiences
Mastercard Launched a Restaurant Collective Called 'Priceless'
39
Snack-Inspired Styling Bars
The Cheetos House of Flamin' Haute Invites Fans to Get "Cheetos-fied"
38
NFC-Enabled Wine Bottles
Böen's Connected Wine Bottles Transport Consumers to the Farmhouse
37
Home-Style 5G Activations
Three's Living Room of the Future Shares the Possibilities of 5G Tech
36
Iconic 90s-Themed Sitcom Pop-Ups
A Friends Pop-Up in New York Celebrates the Show's Anniversary
35
Glow-in-the-Dark Camper Levelers
PaulCamper's Glow Blocks are Ideal For Dark Campsites
34
Experiential Footwear Shops
The Puma Endorphin Store "Prescribes" Mood-Boosting Fitness Treatments
33
Extreme Golf Tournament Pop-Ups
'Smash Room Golf' Will Launch in Toronto to Let You Smash Things
32
Scavenger-Hunt-Style Marketing Campaigns
Olive Garden's $100 Pasta Pass Gives You Unlimited Pasta
31
Candy-Themed Perfume Pop-Ups
Marc Jacobs is Hosting a Fragrance Event with Giveaways and More
30
Voice-Powered Skincare Services
Samsung, Ulta Beauty & Revieve Collaborated on a Diagnostics Tool
29
Anti-Counterfeit Wine Tags
The Penfolds 407 with VeChain NFC Tag Proves the Product's Authenticity
28
Pop-Up Privacy Cafes
London's Facebook Cafe Shows Users How to Protect Themselves on Social Media
27
Gen Z-Targeted Voice-Activation Samples
DKNY Launched the 'Be Delicious' Fragrance Samples
26
Science Fiction-Themed Hotels
Disney Has Released More Details About Its Immersive Star Wars Hotel
25
Pop-Up Rosé Fountains
For One Day Only, Campo Viejo Wine is Celebrating the Launch of a New Rosé
24
Branded Live-Jazz Events
Appleton Estate Hosts Musical Event to Explore Jamaican Jazz Influences
23
Hot Air Balloon Activations
Hendrick's Gin Launched a 'Portal of Peculiarity' Air Installation
22
Canned Cold Brew Coffees
Station Cold Brew's Products are Handcrafted, High-Quality and Dairy-Free
21
Inflatable Action Blaster Events
The Nerf Monster Battle Lets Players Put Their Skills to the Test
20
AR Cocktail Recipes
South American Wine Brands Launched In-App Experiences on Drizly
19
Alligator-Themed Beer Promotions
J. Wakefield Brewing Launched its New 'Drain the Swamp' IPA
18
Kindness-Focused QSR Promotions
McDonald’s ‘McCafé It Forward’ Initiative Gives Out Free Coffee
17
Rent-Paying Beer Promotions
Keystone Light is Offering Rent Money to Help New Grads
16
Anniversary-Celebrating Customization Pop-ups
Gap is Celebrating its 50th Year with Workshops
15
Plant-Based Dessert Events
Dessert'd by Ben & Jerry's Shares Plant-Powered Bites & Frozen Desserts
14
Back-to-School Hashtag Challenges
Kroger's Campaign on TikTok Has College Kids Share Dorm Rooms
13
Unconventional Immersive Pop-Ups
Hendrick's Gin Launched the Unique 'Portals to the Peculiar'
12
Acne-Fighting Sheet Masks
Hero Cosmetics is Giving Away Free Acne Patches to College Students
11
Career-Pursuing Promotions
prAna's Dream Job Promotion Will Help Someone Pursue a New Passion
10
Dynamic 3D Typography
OMSE Utilizes Augmented Reality for a Future-Forward Typography Project
9
Branded Bean-Themed Events
Heinz Celebrates 150 Years with 'Beanz Muzeum' and Personalized Cans
8
Dedicated Hard Seltzer Festivals
'Fizz Fight' Will Be the First-Ever Hard Seltzer Festival
7
Bacon-Tasting Internships
Farmer Boys is Hiring a Bacon Intern for a One-Day Job
6
Elephant-Awareness T-Shirts
The Sheldrick Wildlife Trust Launch Awareness-Raising Ele-Tee Shirts
5
Celebrity Father's Day Promotions
Kärcher Partnered with Mike Hosking to Launch the Kärcher Kits
4
Meditative Nature Installations
Ecoterica Surreally Awakens the Senses with Kaleidoscopic Visuals
3
Anti-Sexist Marketing Campaigns
'Approved, Not Approved' Hopes to Change Sexists Laws in Marketing
2
Traveling Tailgate Party Contests
CheapTickets is Looking for the First-Ever 'Tailgate Tourist'
1
Interactive Track-Remixing Videos
The Beat Machine by Bacardi Lets Viewers Put a Twist on a Song
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Cartoon-Inspired Beverage Collaborations
Joyburst Partners with Disney and Pixar's Inside Out 2
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
AI-Powered Cocktail Platforms
What's Your Cocktail by Diageo Makes AI-Driven Recommendations
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Festive Cocktail Bar Pop-Ups
Blitzen's Bar Puts a Seasonal Spin on Classic Cocktails & Mocktails
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
AI-Generated Cocktail Menus
The Evening Standard's New Cocktail Menu Leverages Generative AI Tools
Real Fruit Juice Refreshers
Tropicana Refreshers Help Summer Lovers Sip the Essence of the Season
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AR Cognac Gift Boxes
The D'USSÉ VSOP Holiday Gift Box Unlocks an Augmented Reality DJ Performance
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Unconventional RTD Cocktails
Barcelona's Las Jelly's is Creating a New Drinking Experience
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Artist Edition Tequila Boxes
Tequila Don Julio is Declaring A Summer of Mexicana with Music & More
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
AR-Suggested Cocktails
Threedium Developed 3D Cocktail Visuals for Tanqueray No.TEN
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Mexican Heritage Installations
Tequila Don Julio Launches Global Día de Muertos Celebrations
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Surrealist Pink Pop-Ups
Hourglass Cosmetics is Hosting the Unreal Pop-Up Shop in NYC
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Transportive Italian Pop-Ups
House of Peroni Nastro Azzurro Hosts an Immersive Event at TIFF 2024
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Accessible RTD Cocktails
The Cocktail Collection by Ketel One is Equipped with On-Bottle QR Codes
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Scandinavian-Inspired Yurt Pop-Ups
ABSOLUT will Host NORDIC by BarChef in Toronto
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Elevated Tequila Cocktails
DeLeón Tequila's Summer Done Different Series Remixes Classic Recipes
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Boy Band-Inspired Summer Partnerships
Atypique Partners with AJ Mclean of the Backstreet Boys
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
AI-Powered Cocktail Subscriptions
The Barsys Subscription Box Service is Debuting at CES 2024
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Month-Long Martini Events
Tanqueray's Fancy Hour Spotlights Martinis as the Perfect Summer Sipper
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Summer Bucket List Challenges
Teremana® Tequila Launched the Summer of Mana Bucket List Challenge
Limited-Time Premium Tequilas
Fuzzy's Taco Shop is Offering the 'Patrón Sidekick' for One Month
Commercial AI Mixologists
Tastebuds Crafts AI-Generated Recipes for the Beverage Industry
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Hispanic Heritage-Inspired Recipes
Jarritos® Marks Hispanic Heritage Month with a Special Event
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Festive Phygital Pop-Ups
The Teremana Mana Holiday House Can Be Visited Online and In-Person
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Multi-Sensory Hispanic Pop-Ups
House of Heritage Immerses Visitors in the Flavor of Herdez Salsa
Bi-Annual African Cocktail Festivals
The AJABU Cocktail and Spirits Festival Returns to Cape Town
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Patriotic Popsicle-Inspired Cocktails
Fuzzy’s Taco Shop Just Added the Bomb-a-’Rita for July 4th
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Genuine Friendsgiving Initiatives
21Seeds Infused Tequila's "It's Giving" Champions Realness
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
AI Cocktail Assistants
Thirsty Bot Offers and At-Home Bartender Experience
Ultra-Premium Cocktail Expansions
Deko Cocktails Announced its Launch into the U.S.
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Interest-Based Action Plans
Curiosity Quench is an App Transforming Passions Into Actionable Plans
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Seasonal Street Food-Inspired Menus
Taco Cabana Street Food Fest Features Ample Food and Drink
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Concert-Themed Cocktail Flights
Ruby Slipper's Eras Flight Makes Favorite Pop Songs Sippable
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Social Gathering-Scheduling Apps
Tecatita Light Debuts the Convenience-Focused Momentitos App
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Immersive Balloon Experiences
The Balloon Story Pop-Up Event is Whimsical and Imaginative
Summery Juice Campaigns
Tropicana Launches a Destination Giveaway with Ciara Miller
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar