Desperados Digitally Connects Houses for a Giant House Party
Grace Mahas — August 5, 2019 — Marketing
References: desperados & campaignlive
The renowned tequila-flavored beer company Desperados -- known for it's iconic and epic party events including an immersive underwater party, a phone-free party, and a mess-proof party -- has announced the launch of its newest, digitally connected party.
The "epic house party" will take place in two small Spanish apartments that have been virtually connected with a sound system and floor-to-ceiling LED screens. Diederik Vos, Global Brand Director at Desperados, added: "By teaming up with locals, DJs and technicians, we created a space where the size of the apartment doesn’t impact the size of the party."
While guests may be in different places, they can still see one another and enjoy the same music. They can also surprise their counterparts with flashing neon lights and exploding confetti bombs.
The "epic house party" will take place in two small Spanish apartments that have been virtually connected with a sound system and floor-to-ceiling LED screens. Diederik Vos, Global Brand Director at Desperados, added: "By teaming up with locals, DJs and technicians, we created a space where the size of the apartment doesn’t impact the size of the party."
While guests may be in different places, they can still see one another and enjoy the same music. They can also surprise their counterparts with flashing neon lights and exploding confetti bombs.
Trend Themes
1. Digitally Connected Parties - Opportunities for companies to create immersive digitally connected events to enhance engagement and reach global audiences.
2. Virtual Realty Integration - Opportunities to integrate VR technology into digitally connected parties, enabling guests to experience party environments from any location in the world.
3. Interactive Party Technology - Opportunities to incorporate interactive elements like flashing neon lights and confetti bombs into digitally connected party experiences, enhancing user engagement and excitement.
Industry Implications
1. Event Planning - Event planning industry can benefit by incorporating digital technology solutions into traditional event models, making entertainment and events more accessible to a global audience.
2. Alcohol and Beverage - Alcohol and beverage industries can leverage digitally connected parties as an innovative marketing tool, exploring new avenues to engage consumers and enhance brand experiences.
3. Technology and Software - Technology and software industries can benefit from creating innovative solutions to support digitally connected party experiences, allowing consumers to participate in events and entertainment from the comfort of their homes.
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