J. Wakefield Brewing Launched its New 'Drain the Swamp' IPA
Grace Mahas — August 20, 2019 — Marketing
References: jwakefieldbrewing & brewbound
J. Wakefield Brewing Company, the independent Miami-based brewing company, recently launched its new Indian pale ale beer, titled 'Drain the Swamp.'
The company is kicking off its new beer launch and the start of the founder's favorite college football team by barbecuing a gator -- "a reference to the mascot of their opening-night opponent and arch rival." The Drain the Swamp Cookout was held on Sunday, August 18th with tickets available from $30 USD that includes a plate of food, a beer, and a Dyme Lyfe U Turnover Chain. The food options included smoke gator, gator tacos, gator sandwiches, in addition to ribs, pulled pork, and other sides.
The gator-themed event being led by J. Wakefield Brewing creates an authentic experience for fans to enjoy while gaining notable attention for its new Drain the Swamp IPA.
The company is kicking off its new beer launch and the start of the founder's favorite college football team by barbecuing a gator -- "a reference to the mascot of their opening-night opponent and arch rival." The Drain the Swamp Cookout was held on Sunday, August 18th with tickets available from $30 USD that includes a plate of food, a beer, and a Dyme Lyfe U Turnover Chain. The food options included smoke gator, gator tacos, gator sandwiches, in addition to ribs, pulled pork, and other sides.
The gator-themed event being led by J. Wakefield Brewing creates an authentic experience for fans to enjoy while gaining notable attention for its new Drain the Swamp IPA.
Trend Themes
1. Themed Beer Promotions - Opportunity for breweries to differentiate themselves and gain attention through unique promotions and events.
2. Sports Team-related Products - The potential for companies to create special products that cater to sports fans, providing a unique way to engage with their passion.
3. Local Flavors in Brewing - Opportunity for breweries to experiment with unique and local ingredients to create a distinct flavor profile in their products.
Industry Implications
1. Brewing Industry - The brewing industry can leverage themed promotions and unique flavors to differentiate themselves from competitors and attract new customers.
2. Sports Merchandise Industry - Companies that produce sports merchandise have an opportunity to create unique products that cater to passionate sports fans, such as an 'Alligator' themed shirt or hat.
3. Food and Beverage Industry - Food and beverage companies can capitalize on the popularity of local flavors and unique ingredients to appeal to customers seeking unique and exciting culinary experiences.
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