Appleton Estate Hosts Musical Event to Explore Jamaican Jazz Influences
Grace Mahas — August 5, 2019 — Marketing
References: appletonestate & campaignlive
Renowned rum brand, Appleton Estate, recently announced the launch of four live-jazz experiences for consumers to enjoy. Thanks to the lack of rules regarding where or how rum is produced, the liquor has long been associated as a "free spirit," compared to other alcohols. This association, coupled with the brand's Jamaican roots, makes it the perfect rum to host a Jamaican jazz event.
The pop-ups will take place on August 7th, 15th, 20th, and 22nd and explores the Jamaican influence on contemporary British jazz. The event boasts notable jazz musicians including Ife Ogunjobi, Yazmin Lacey, Ms Maurice, Moses Boyd, and Vin Gordon -- an iconic Jamaican trombonist who played with Bob Marley.
The acts have been selected by DJ Gilles Peterson, who said: "There is no doubt that UK jazz is leading the genre worldwide right now and what Appleton Estate rum and I want to do with these sessions is to celebrate the evolution of nu-jazz and introduce a new audience to Jamaican jazz music."
The pop-ups will take place on August 7th, 15th, 20th, and 22nd and explores the Jamaican influence on contemporary British jazz. The event boasts notable jazz musicians including Ife Ogunjobi, Yazmin Lacey, Ms Maurice, Moses Boyd, and Vin Gordon -- an iconic Jamaican trombonist who played with Bob Marley.
The acts have been selected by DJ Gilles Peterson, who said: "There is no doubt that UK jazz is leading the genre worldwide right now and what Appleton Estate rum and I want to do with these sessions is to celebrate the evolution of nu-jazz and introduce a new audience to Jamaican jazz music."
Trend Themes
1. Live-jazz Events - More brands will leverage the power of live jazz events to showcase their products and create immersive experiences for consumers.
2. Celebrity DJ Collaborations - More celebrity DJs will collaborate with brands to curate and select musical acts for branded events, creating unique experiences for attendees.
3. Cultural Fusion - More brands will explore the fusion of different cultural influences in their events, showcasing diversity and attracting a wider audience.
Industry Implications
1. Alcohol and Spirits - Alcohol and spirit brands can benefit from hosting live-music events that showcase the products in a unique and engaging way and target new audiences.
2. Entertainment and Events - Event companies can collaborate with brands and musicians to create unique live-music events that offer immersive experiences to attendees beyond traditional concerts.
3. Marketing and Advertising - Marketing firms can help brands execute cultural fusion events that highlight their products while also showcasing cultural diversity and inclusivity.
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