Atypique Partners with AJ Mclean of the Backstreet Boys
References: atypiquesummercontest & newswire
Atypique, the leading Canadian ready-to-drink mocktail brand, has launched an exciting summer partnership with AJ McLean of the Backstreet Boys. The collaboration between the brand and boy band star stems from a shared passion for living life to the fullest.
AJ McLean is now the brand ambassador for Atypique and will host exclusive dance parties in Toronto and Montréal. Canadians have the chance to win VIP access through a national contest. The Atypique x AJ McLean Summer Contest is open until September 24, with weekly prizes up for grabs. Étienne Boulay, Atypique's brand ambassador, expressed excitement about celebrating the brand's lifestyle with AJ McLean: "AJ and I met in Montréal last year and we instantly connected on our decision to live choicefully. We couldn't think of a better way to celebrate the lifestyle that Atypique offers than by hosting two epic dance parties this summer."
Atypique offers a range of delicious ready-to-drink mocktails inspired by classic cocktails, catering to diverse tastes with options like Margarita, Mojito, and Gin & Tonic.
Image Credit: CNW Group / Atypique
AJ McLean is now the brand ambassador for Atypique and will host exclusive dance parties in Toronto and Montréal. Canadians have the chance to win VIP access through a national contest. The Atypique x AJ McLean Summer Contest is open until September 24, with weekly prizes up for grabs. Étienne Boulay, Atypique's brand ambassador, expressed excitement about celebrating the brand's lifestyle with AJ McLean: "AJ and I met in Montréal last year and we instantly connected on our decision to live choicefully. We couldn't think of a better way to celebrate the lifestyle that Atypique offers than by hosting two epic dance parties this summer."
Atypique offers a range of delicious ready-to-drink mocktails inspired by classic cocktails, catering to diverse tastes with options like Margarita, Mojito, and Gin & Tonic.
Image Credit: CNW Group / Atypique
Trend Themes
1. Celebrity-branded Mocktails - Collaborations with iconic celebrities bring a unique branding opportunity that merges popular culture with consumer beverages.
2. Exclusive Experience Contests - Hosting national contests that offer exclusive experiences can significantly boost consumer engagement and brand loyalty.
3. Hybrid Lifestyle Marketing - Leveraging the intersection of lifestyle choices and brand partnerships creates a strong, relatable narrative for target audiences.
Industry Implications
1. Ready-to-drink Beverages - Innovative beverage offerings, particularly in the mocktail segment, are capturing the interest of health-conscious consumers.
2. Event Marketing - Unique, celebrity-hosted events provide dynamic promotional opportunities that can enhance brand visibility and engagement.
3. Entertainment Collaborations - Partnerships between entertainment figures and brands can forge powerful marketing campaigns that resonate with diverse consumer groups.
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