Ecoterica Surreally Awakens the Senses with Kaleidoscopic Visuals
Laura McQuarrie — August 19, 2019 — Marketing
References: vimeo & musebycl.io
At the InfoComm technology conference, visitors had the opportunity to step into an imaginative nature installation called 'Ecoterica' that was created by Epson and experiential design studio Second Story. The serene space was designed to rekindle a connection to the natural world with ever-changing, kaleidoscopic images of flora and fauna, as well as the sounds of crickets, birds and more.
The immersive installation presented large-scale images to guests at eye-level, which was a deliberate decision that was used to foster intimate connections between art and the viewers. According to Second Story executive creative director Joel Krieger, "The experience feels intimate, personal and otherworldly," and "In a way, this installation is making a statement about how these images of plants and animals should be very familiar to you."
The immersive installation presented large-scale images to guests at eye-level, which was a deliberate decision that was used to foster intimate connections between art and the viewers. According to Second Story executive creative director Joel Krieger, "The experience feels intimate, personal and otherworldly," and "In a way, this installation is making a statement about how these images of plants and animals should be very familiar to you."
Trend Themes
1. Immersive Nature Installations - Creating immersive natural spaces offers opportunities for exploring the beauty and balance of the planet.
2. Sensory Experience Design - Using multidimensional experiences that appeal to all senses creates an environment that fosters engagement and purpose.
3. Nature-based Technology Integration - Integrating natural imagery and sound with new technologies has the potential to create new ways of engagement with the world around us.
Industry Implications
1. Art and Design - Incorporating new technologies to create immersive and sensory experiences for art lovers can spark innovation and experimentation.
2. Entertainment - Using new technology and immersive design can offer guests top-notch entertainment with a unique and captivating element.
3. Therapy and Wellness - Using sensory installations that incorporate natural imagery and sound can have a positive impact on mental health, mindfulness, and relaxation.
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