Mastercard Launched a Restaurant Collective Called 'Priceless'
Grace Mahas — August 5, 2019 — Marketing
References: priceless & campaignlive
Renowned credit card company Mastercard recently announced a new immersive experience for New Yorkers to enjoy -- a 'Priceless' culinary experience.
The Priceless activation features a permanent restaurant collective that includes The Rock from Zanzibar, Tanzania; Terazushi from Kitakyushu, Japan; and Lyaness from London, United Kingdom. Three restaurants are identical replicas of their real location, including the tables, chairs, cutlery, spices, smells, and sounds. These restaurants will also feature the original famed chefs to meet and greet visitors.
This unique customer experience is part of the brand's re-imagined marketing campaign that began in 2013. Since then, Mastercard has curated over 1,000 unique activations for consumers to experience and enjoy. These experiences are a way to reach out to new and existing customers to increase brand loyalty.
The Priceless activation features a permanent restaurant collective that includes The Rock from Zanzibar, Tanzania; Terazushi from Kitakyushu, Japan; and Lyaness from London, United Kingdom. Three restaurants are identical replicas of their real location, including the tables, chairs, cutlery, spices, smells, and sounds. These restaurants will also feature the original famed chefs to meet and greet visitors.
This unique customer experience is part of the brand's re-imagined marketing campaign that began in 2013. Since then, Mastercard has curated over 1,000 unique activations for consumers to experience and enjoy. These experiences are a way to reach out to new and existing customers to increase brand loyalty.
Trend Themes
1. Immersive Dining Experiences - Opportunity for restaurants to create unique dining experiences that replicate real locations and feature famed chefs, enhancing the customer experience.
2. Curated Brand Experiences - Opportunity for brands to create unique, customized experiences for their customers, leading to increased brand loyalty and engagement.
3. Re-imagined Marketing Campaigns - Opportunity for companies to transform their marketing campaigns to focus on immersive experiences rather than traditional advertising methods, driving consumer interest and engagement.
Industry Implications
1. Hospitality - Hotels and resorts can offer curated dining experiences for guests, enhancing the overall customer experience.
2. Travel - Travel companies can offer unique dining experiences in different destinations as part of their travel packages, providing an added incentive for customers to travel.
3. Credit Card Companies - Credit card companies can partner with restaurants to offer unique dining experiences to their customers as a way to drive brand loyalty and differentiation in the market.
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