Heinz Celebrates 150 Years with 'Beanz Muzeum' and Personalized Cans
Grace Mahas — August 5, 2019 — Marketing
References: heinz & campaignlive
American food processing company Heinz is celebrating its 150th anniversary in style with a 'Beanz Muzeum.' The company was founded in 1959 and boasts a production of over 3 million cans of beans daily.
The event explores the history of baked beans and is a "celebration of everything we know and love about the humble baked bean." The pop-up will also explore what the potential future of Beanz is. The been-themed event boasts many interactive and immersive experiences and attendees can also receive unique and personalized cans.
Fans can also share memorabilia and photos of themselves enjoying Heinz Beanz on social media with the hashtag #HeinzBeanzMuzeum to win an exclusive VIP tour. The Beanz Muzeum is free to the public at Covent Garden and will be running from August 30th to September 1st.
The event explores the history of baked beans and is a "celebration of everything we know and love about the humble baked bean." The pop-up will also explore what the potential future of Beanz is. The been-themed event boasts many interactive and immersive experiences and attendees can also receive unique and personalized cans.
Fans can also share memorabilia and photos of themselves enjoying Heinz Beanz on social media with the hashtag #HeinzBeanzMuzeum to win an exclusive VIP tour. The Beanz Muzeum is free to the public at Covent Garden and will be running from August 30th to September 1st.
Trend Themes
1. Personalized Event Experiences - Creating immersive and interactive experiences that allow attendees to engage with a brand on a personalized level.
2. Celebrating Brand History - Using milestone anniversaries to create unique events that celebrate the history and heritage of a brand.
3. Social Media Engagement - Leveraging social media platforms to encourage audience participation and generate buzz for brand events.
Industry Implications
1. Food Processing - Exploring opportunities to create innovative and engaging events that showcase the products and history of food processing companies.
2. Event Management - Offering personalized event experiences that help brands connect with their audience and create memorable moments.
3. Marketing and Advertising - Utilizing social media platforms to drive audience engagement and amplify brand events through user-generated content.
3.9
Score
Popularity
Activity
Freshness
