M&M’s Unveiled Its First Glampground at a NASCAR Race
Grace Mahas — August 5, 2019 — Autos
Those who love NASCAR races and glamping experiences are in luck -- renowned candy brand M&M has launched its first glamping event at the infield of Kentucky Speedway. Guests were able to purchase one of 30 Glampground packages that provided a fun-filled event that only the “Official Chocolate of NASCAR” could provide.
The package included a pair of race tickets, tours of the garage and track, meals, and a special meet and greet from driver Kyle Busch, Samantha Busch, and Joe Gibbs. The lodges included colorful bedding with ample depictions of the iconic, round candies.
The next glamping experience hosted by M&M's will be held at Bristol Motor Speedway on August 16 to 18.
The package included a pair of race tickets, tours of the garage and track, meals, and a special meet and greet from driver Kyle Busch, Samantha Busch, and Joe Gibbs. The lodges included colorful bedding with ample depictions of the iconic, round candies.
The next glamping experience hosted by M&M's will be held at Bristol Motor Speedway on August 16 to 18.
Trend Themes
1. Glamping Experiences - There is an opportunity for brands to create unique glamping experiences that combine luxury accommodations with immersive event activities.
2. Branded Experiential Marketing - Brands can leverage glamping events to create memorable, interactive experiences that connect with consumers on a deeper level.
3. Partnerships in Sports Marketing - Collaborations between brands and sports events, such as NASCAR races, can result in innovative marketing opportunities that reach a passionate and engaged audience.
Industry Implications
1. Hospitality - The hospitality industry can tap into the growing demand for unique glamping experiences and collaborate with brands to create memorable events.
2. Food and Beverage - The food and beverage industry can explore partnerships with sports events to create branded dining experiences that enhance the overall glamping experience.
3. Automotive - The automotive industry can utilize glamping events as an opportunity for experiential marketing, allowing consumers to interact with vehicles and drivers in a unique setting.
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