Apple & the New Museum Take Urban Art to the Digital Environment
Kalin Ned — August 23, 2019 — Art & Design
References: newmuseum.org & dezeen
Apple joins forces with the New Museum in New York City for an interactive augmented reality art experience across six major cities.
AR and other mixed-realities have become quite of interest in the art world. As a result, creatives strive to take advantage of the new opportunities the medium creates. Apple is one such company that attempts to stay on the cusp of innovative practices. Its collaboration with the New Museum is indicative of that. Intuitively dubbed [AR]T, the two entities launch an augmented reality art tour that will digitally realize six large-scale virtual artworks across New York City, London, San Francisco, Paris, Hong Kong, and Tokyo. Participating artists include Nick Cave, Cao Fei, Carsten Höller, Pipilotti Rist Nathalie Djurberg, Hans Berg, and John Giorno.
AR and other mixed-realities have become quite of interest in the art world. As a result, creatives strive to take advantage of the new opportunities the medium creates. Apple is one such company that attempts to stay on the cusp of innovative practices. Its collaboration with the New Museum is indicative of that. Intuitively dubbed [AR]T, the two entities launch an augmented reality art tour that will digitally realize six large-scale virtual artworks across New York City, London, San Francisco, Paris, Hong Kong, and Tokyo. Participating artists include Nick Cave, Cao Fei, Carsten Höller, Pipilotti Rist Nathalie Djurberg, Hans Berg, and John Giorno.
Trend Themes
1. Augmented Reality in Art - There is a growing interest in incorporating augmented reality into the art world, providing new opportunities for creative expression and immersive experiences.
2. Interactive Art Experiences - More artists and organizations are collaborating to create interactive art experiences that engage audiences and blur the boundaries between physical and digital art forms.
3. Virtual Art Installations - The emergence of virtual art installations allows artists to create large-scale artworks that can be digitally realized and experienced across different cities, expanding the reach and accessibility of art.
Industry Implications
1. Art - The art industry can explore new avenues of creative expression and engage audiences through augmented reality, interactive experiences, and virtual installations.
2. Technology - Incorporating augmented reality into art opens up opportunities for technological advancements and innovation in the fields of AR technology, digital art creation, and immersive experiences.
3. Tourism and Travel - The incorporation of augmented reality art tours in major cities creates new tourism and travel experiences, attracting visitors who are interested in exploring the intersection of art and technology.
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