Dessert'd by Ben & Jerry's Shares Plant-Powered Bites & Frozen Desserts
Laura McQuarrie — August 16, 2019 — Marketing
References: benjerry & prnewswire
This summer, foodies in Burlington, Atlanta, Denver and San Diego are being treated to a "non-expected culinary experience" from Ben & Jerry's by the name of Dessert'd. With this series of events, the beloved dessert brand is shining a spotlight on plant-based dining by serving plant-based small bites and an all-you-can-eat spread of Ben & Jerry's ten non-dairy flavors. The experience unfolds in a comfortable atmosphere that's capped off with local, live entertainment.
On each of the tour stops, Ben & Jerry's is collaborating with award-winning chefs from each city to showcase an exclusive dessert. Tickets for Dessert'd start at $15 and proceeds will go towards the chef's non-profit of choice. Additionally, Ben & Jerry's may even add the most popular chef-created treats to its national Scoop Shop menu.
On each of the tour stops, Ben & Jerry's is collaborating with award-winning chefs from each city to showcase an exclusive dessert. Tickets for Dessert'd start at $15 and proceeds will go towards the chef's non-profit of choice. Additionally, Ben & Jerry's may even add the most popular chef-created treats to its national Scoop Shop menu.
Trend Themes
1. Plant-based Dining - Disruptive innovation opportunity: Creating more plant-based dining experiences to cater to the growing demand for healthy and sustainable options.
2. Collaborative Culinary Events - Disruptive innovation opportunity: Hosting collaborative events with local chefs to showcase unique and exclusive culinary creations.
3. Non-dairy Desserts - Disruptive innovation opportunity: Expanding the range of non-dairy dessert options to cater to the increasing number of consumers embracing plant-based diets.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Developing innovative plant-based food and beverage products to meet the demand for healthier and sustainable alternatives.
2. Hospitality and Events - Disruptive innovation opportunity: Creating unique and immersive dining experiences that combine food, entertainment, and collaboration.
3. Non-profit and Philanthropy - Disruptive innovation opportunity: Partnering with food brands to raise funds for non-profit organizations through culinary events and promotions.
3.7
Score
Popularity
Activity
Freshness
