McDonald’s ‘McCafé It Forward’ Initiative Gives Out Free Coffee
Grace Mahas — August 21, 2019 — Marketing
References: mcdonalds & qsrmagazine
McDonald's McCafé recently announced the launch of its new, kindness-focused promotion called 'McCafé It Foward.' The campaign is designed to spread goodness by rewarding individuals with a yellow card that's redeemable for one free small cup of McCafé Premium Roast Coffee or Iced Coffee per person.
After a consumer has used the card, they are encouraged to pass it along to friends, family members, or strangers who have done them a kindness to "pay it forward." The McCafé It Forward promotion was inspired by "the kindness our customers have shown one another—like picking up the tab for the car next in the drive-thru or with simple acts like holding the door open."
This new kindness-rewarding initiative will run for three days beginning August 21st, and will end on the 23rd.
After a consumer has used the card, they are encouraged to pass it along to friends, family members, or strangers who have done them a kindness to "pay it forward." The McCafé It Forward promotion was inspired by "the kindness our customers have shown one another—like picking up the tab for the car next in the drive-thru or with simple acts like holding the door open."
This new kindness-rewarding initiative will run for three days beginning August 21st, and will end on the 23rd.
Trend Themes
1. Kindness-focused Promotions - Opportunity for businesses to create initiatives that promote kindness and reward positive behaviors.
2. Pay It Forward - Opportunity to incorporate the concept of paying it forward into promotional campaigns, encouraging customers to spread kindness.
3. Customer-led Promotions - Trend towards empowering customers to reward and show kindness to others through promotional initiatives.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR brands can implement kindness-focused promotions, rewarding customers and creating goodwill.
2. Beverage Industry - Beverage companies can leverage the concept of kindness to engage customers and increase brand loyalty.
3. Marketing and Advertising - Advertising agencies can develop creative campaigns that highlight and promote acts of kindness in the community.
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