Disney Has Released More Details About Its Immersive Star Wars Hotel
Daniel Johnson — August 27, 2019 — Business
Disney has indicated it will create an immersive Star Wars hotel and has since released more information on the project. The immersive Star Wars hotel was originally announced by Disney in 2017 at its D23 expo, and during the company's 2019 expo, Disney announced the name of the hotel and its design. The hotel will be named The Halcyon and will be designed to look like a Rebel star cruiser, in order to provide a fully immersive Star Wars experience.
Fans of the series who want to take part in the immersive experience are able to purchase a two-night stay at the hotel. Disney has titled the experience 'Star Wars: Galactic Starcruiser.' While staying at the hotel, guests will be able to speak to different characters, as well as take part in different storylines.
Image Credit: Disney/Lucasfilm
Fans of the series who want to take part in the immersive experience are able to purchase a two-night stay at the hotel. Disney has titled the experience 'Star Wars: Galactic Starcruiser.' While staying at the hotel, guests will be able to speak to different characters, as well as take part in different storylines.
Image Credit: Disney/Lucasfilm
Trend Themes
1. Science Fiction-themed Hotels - The creation of immersive hotels based on popular science fiction franchises such as Star Wars presents a trend towards experiential travel and themed accommodation.
2. Immersive Storytelling Experiences - The integration of interactive, role-playing elements into hotel stays presents a trend towards immersive storytelling experiences that go beyond traditional accommodations.
3. Branded Entertainment Experiences - Collaborations between major entertainment franchises and hospitality providers present a trend towards branded entertainment experiences that offer consumers new ways to engage with their favorite brands.
Industry Implications
1. Hospitality - The creation of immersive storytelling experiences presents an innovation opportunity for the hospitality industry to create themed accommodations that go beyond traditional hotel stays.
2. Entertainment - Collaborations between major entertainment franchises and hospitality providers present an innovation opportunity for the entertainment industry to expand their brand and reach new audiences through experiential travel and themed accommodations.
3. Tourism - The trend towards immersive storytelling experiences within the hospitality industry presents an innovation opportunity for the tourism industry to attract travelers seeking unique and memorable travel experiences.
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