These effective safety campaigns are utilizing bold and eye-catching imagery as a technique to warn audiences about certain safety and security issues.
Since advertisements and commercials are a very practical way to reach normal people on an everyday basis, including public service announcements in those ads is a creative way to get those important messages across. While most people are aware of certain safety hazards such as drinking or texting while driving, tones of drivers nonetheless experience dangerous and deadly accidents because of those exact behaviors. That's why including bold PSAs about the realistic effects of such safety hazards is a unique way to get people to listen and pay attention.
From busted burglar ads to porcelain pedestrian ads, these bold safety campaigns will definitely provide viewers with some harsh realities about crime and personal security.
43 Effective Safety Campaigns
42
Mobile Predator Campaigns
The 'Innocence in Danger Smartphone' Ads Show the Dangers of Technology
41
Last Words Safety Ads
The Fiat DNT TXT AND DRV Campaign is Inspired by Historical Figures
40
Gory Workplace Safety Ads
Using Awful Accidents to Raise Awareness
39
Accident Prevention Ads
The Home Safety Action Week Campaign Asks People to 'Fight the 5'
38
Burned Clock Ads
The UK Government Fire Kills Campaign Urges People to Check Their Smoke Alarms
37
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
36
Infant Perspective Advertising
This Cam Il Mondo Del Bambino Campaign Dreams Up Imaginative Items
35
Danger-Avoiding Auto Ads
The Volkswagen Side Assist Campaign Clevery Prevents Accidents
34
Hybrid Collision Campaigns
Road Safety Hawkes Bay Ads Sell Concentration, Not Cars
33
Morbid Children's Safety Ads
These BBDO Germany Safety Ads are Both Horrific and Humorous
32
Chalk Outline Safety Campaigns
The NCRAARA Tire Ads Remind Drivers of Their Power
31
Liquid Cuff Ads
The Utah Department of Highway Safety Campaign Urges Sober Driving
30
Distracted Driver Campaigns
The Onida Mobile Ads Want You to Steer Clear of Phones While Driving
29
Porcelain Passenger Ads
Nissan's Car Safety Ads Depict People as Delicate Sculptures
28
Finger Crossed Ads
The Vigineo Home Security Systems Campaign Shows Luck Can't Always be Tru
27
Cutout Kid Campaigns
These Ving Travel Agency Ads Do Away with Drooling Distractions
26
Hazardous Home Ads
Leo Burnett's Chrysler Risks Campaign is Full of Everyday Dangers
25
Love-Driven Safety Messages
"Embrace Life" Seat Belt PSA Delivers Message Wordlessly
24
Porcelain Pedestrian Ads
The City of Vancouver People are Fragile Campaign Promotes Safe Crossings
23
Risky Driving Ads
The SJ Swedish Rail Campaign Offers a Smarter Way to Travel
22
Fragile Life Campaigns
The VHV Insurance Print Ads Show We Must Handle Our Lives with Care
21
Disguised Driver Safety PSAs
Zurich Beer Draws Driving Comparisons in Its Texting and Driving Ad
20
Autocorrect Automobile Safety Ads
Volkswagen's 'Don't Text and Drive' Ads Give a Relatable Message
19
Frightening Food Safety Ads
Parents and Kids Should watch Out for the Scorpion in the Burger
18
Tire Tread Face Tattoo Ads
The Street Smart Campaign Advocates Safety for Pedestrians
17
Alarming Smoke Campaigns
The Fire Kills Print Ads Urges Safety House Checks When Changing Clocks
16
Death-Cheating Campaigns
MedicAlert Wants to Promote Increasing Your Odds Against the Reaper
15
Pedestrian-Protecting Print Ads
These Volkswagen 'Brake Assist' Ads Put Pedestrian Safety First
14
Road-Ripping Safety Ads
The University of Calgary, Qatar: Stitches Print Will Make You Squirm
13
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
12
Heart-Wrenching Seatbelt Ads
Yaya Seguros Shines a Light on Car Safety and Buckling Up
11
Censored Cutting Edge Ads
The Band-Aid 2013 Campaign Covers Up Sharp Blades
10
Bottle-Shaped Chat Ads
This NTF Vast Campaign Sends a Message About Distracted Driving
9
Outdoor Safevertising
Animated Think UK Ad Implores Kids to Cross Streets Carefully
8
Gun-Toting Violence PSAs
The YouTube 'Gun Safety Gone Wrong' Film Fires in all the Right Ways
7
Sticky Seat Belts
The Adel Tape Ad Campaign Relies on Feelings of Faith and Trust
6
Busted Burglar Ads
The Protege Group Campaign Portrays Immediately Apprehended Criminals
5
Life-Simplifying Auto Ads
The Peugeot ‘Just Add Fuel' Commercial Does All the Work for
4
Close-Talking PSAs
Unintentionally Funny Cellucom Ads Violate Personal Space
3
Aggressive Driving Ads
The JCDecaux Road Safety Campaign Features a War Zone Tank
2
Cellular Steering Wheel Ads
Irish Authorities Launch a Road Safety Campaign Aimed at Texting
1
Safety First Sea Ads
Royal NZ Coastguard Ads are Asking for Friendly Fisherman Donations
Related Ideas
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Smart Safety Helmets
SmartHat is the Construction Wearable of the Future
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Sun Safety Beach Takeovers
Sun Bum's Miami Beach Takeover Supported Safe Fun in the Sun
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Novel Home Security Concepts
Swift Creatives Introduces 'Sculptural Surveillance'
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Predictive Autonomous Vehicle Features
VERSES AI and Volvo Cars Aim to Enhance Pedestrian Safety
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Condiment Spill Insurance Campaigns
Heinz Introduces the Ketchup Insurance Initiative
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Safety-Enhancing Ride Share Devices
Bosch Ridecare Was Made with Ride Share Drivers in Mind
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Cyclist Safety-Focused Smart Sensors
Vivacity Sensors are Helping with Keeping Bikers Safe
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Safe Consumption Swimmer Campaigns
The Malibu 'Don’t Drink and Dive' Campaign Stars Tom Daley
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Suicide Prevention Campaigns
To Write Love on Her Arms Launches the Please Stay Alive Campaign
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Smart Safety-Focused Hardhats
Knowit Worked with a Polish Company on a Safety-Improving Hardhat
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Adventurous Tourism Campaigns
Saudi Tourism Debuts its 'This Land is Calling' Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Retail Body Cam Initiatives
Pret a Manger Employees are Testing Out Body Cams for Personal Safety
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Illness-Centric Public Education Campaigns
HHS is Launching the 'Risk Less. Do More' Campaign
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Life-Saving Nail Stickers
Melanoma UK’s Beauty Spotters Campaign Boosts Acral Melanoma Awareness
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
AI Wildfire Tracking
Firesafe Offers Real-Time Detection and Assessments for Wildfire Prevention
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
College Football Ad Campaigns
Aflac Partners with Nick Saban and Deion 'Coach Prime' Sanders
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Safety-Promoting Logistics Services
Drivewyze Debuts a Complimentary Service Dubbed Drivewyze Free
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Children's Illustrated Book Campaigns
The 'One in 100' Initiative Spotlights the Medically Complex
Mosquito Safety Campaigns
Mosquito Joe Launches the Beat the Bloodsuckers Campaign
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Emergency Distress Signals
SOS Light App Provides a Simple Morse-Code Distress Signal Tool
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
AI B2B Safety Management
Safe Worker AI Consolidates Safety Programs in One Place
Greenhouse Gas-Reducing Video Tools
IMPACT+ Has Debuted the Creative Optimizer Self-Service Tool
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Comprehensive Safety Services
Saferwatch Expands Safety Services to YMCA Locations in Two States
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones