The SJ Swedish Rail Campaign Offers a Smarter Way to Travel
Meghan Young — December 19, 2011 — Autos
References: king.se & ibelieveinadv
Road trips might be fun, but more often than not the driver is stuck on the sidelines since they have to look after the safety of their passengers; but the SJ Swedish Rail campaign offers a great alternative. By taking the train, everyone can have fun! Although it targets the Swedish demographic, it offers a perfect solution for every driver around the world.
Conceived and executed by King, an ad agency based in Stockholm, Sweden, the SJ Swedish Rail campaign centers around some risky business (though it, unfortunately, does not star Tom Cruise). From kissing couples to drinking wine and sleeping drivers, this ad campaign covers almost all of the things a driver may want to do in place of actually driving.
Conceived and executed by King, an ad agency based in Stockholm, Sweden, the SJ Swedish Rail campaign centers around some risky business (though it, unfortunately, does not star Tom Cruise). From kissing couples to drinking wine and sleeping drivers, this ad campaign covers almost all of the things a driver may want to do in place of actually driving.
Trend Themes
1. Smarter Travel - SJ Swedish Rail's campaign offers a smarter, safer and more enjoyable way to travel through railways.
2. Campaign Creativity - Campaigns that feature risky and edgy contents, such as SJ Swedish Rail's campaign, can be more engaging and attention-catching to customers.
3. Alternative Transportation - Providing alternative transportation options, like railways, can be a more attractive offer for drivers who seek more comfortable and safer means of travel.
Industry Implications
1. Transportation Industry - Railway companies can leverage SJ Swedish Rail's campaign and focus on campaigns that show railways as the safer, more comfortable and more enjoyable means of transportation.
2. Advertising Industry - Agencies can take inspiration from SJ Swedish Rail's campaign when creating campaigns for their clients and pitch risky but impactful ideas.
3. Hospitality Industry - Hotels and resorts can collaborate with railway companies, like SJ Swedish Rail, to provide customers with alternative transportation options, highlighting the convenience of travelling and staying in a hotel without the hassle of driving.
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