Leo Burnett's Chrysler Risks Campaign is Full of Everyday Dangers
Leslie Chen — August 29, 2013 — Autos
References: chrysler & adsoftheworld
Your child's health and safety are probably more important to you than anything else in the world, and the Chrysler Risks campaign seems to understand this concern perfectly.
Coming from Leo Burnett Tailor Made in Sao Paulo, Brazil, the print ads focus on the hazards that young children face around the home in order to then re-focus on the safety and peace of mind that Chrysler's six airbags offers. Consisting of three different images, the Chrysler Risks ads each feature normal everyday objects around the house that could harm your child, like the stove, outlet and iron. A tiny little hand reaches out to curiously touch each of these items while the copy reads "Your children take enough risks at home already."
The Chrysler Risks ads feature Marcelo Reis as the executive creative director.
Coming from Leo Burnett Tailor Made in Sao Paulo, Brazil, the print ads focus on the hazards that young children face around the home in order to then re-focus on the safety and peace of mind that Chrysler's six airbags offers. Consisting of three different images, the Chrysler Risks ads each feature normal everyday objects around the house that could harm your child, like the stove, outlet and iron. A tiny little hand reaches out to curiously touch each of these items while the copy reads "Your children take enough risks at home already."
The Chrysler Risks ads feature Marcelo Reis as the executive creative director.
Trend Themes
1. Child Safety Awareness - The trend towards raising public awareness on the importance of child safety can be capitalized on to create innovative safety solutions that address everyday hazards in the home.
2. Emotive Advertising - As advertising becomes more emotive, with messages designed to appeal to the audience's emotions, a shift towards more provocative advertising campaigns using stark images and bold designs can be observed.
3. Technological Advancements in Car Safety - The trend of technological advancements in the automotive industry towards creating cars with better safety features has led to the development of advanced technologies, such as airbags, that can be harnessed for better child safety in cars.
Industry Implications
1. Child-safety Products - The child-safety products industry can develop innovative safety solutions that address everyday hazards in the home to help parents ensure their children's safety at all times.
2. Advertising and Marketing - Innovative advertising campaigns that appeal to emotions in order to raise awareness for social issues such as child safety can help to create a stronger emotional connection between brands and consumers.
3. Automotive Manufacturing - Automotive manufacturers can continue to invest in researching and developing new and advanced technologies that improve car safety, particularly for children in order to provide greater safety solutions to customers.
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