Irish Authorities Launch a Road Safety Campaign Aimed at Texting
Jonathon Brown — January 13, 2013 — Social Good
References: rsa.ie & ibelieveinadv
Texting and driving continues to be a cause for concern on the roads of Ireland, which is why the authorities have launched a road safety campaign focused on this dangerous habit.
This ad shows two rounded arms holding a cell phone. The image created is one that looks similar to a steering wheel and subtly alludes to texting while driving.
Authorities are taking aim at this problem because texting while driving can often leave drivers more focused on texting a message to a friend than watching the traffic around them. The ad includes a startling statistic: "Your mobile makes you four times more likely to crash."
The creative director for this road safety campaign print ad is Dylan Cotter. The art director is Catherine Lennon.
This ad shows two rounded arms holding a cell phone. The image created is one that looks similar to a steering wheel and subtly alludes to texting while driving.
Authorities are taking aim at this problem because texting while driving can often leave drivers more focused on texting a message to a friend than watching the traffic around them. The ad includes a startling statistic: "Your mobile makes you four times more likely to crash."
The creative director for this road safety campaign print ad is Dylan Cotter. The art director is Catherine Lennon.
Trend Themes
1. Texting and Driving Awareness - There is a growing trend in creating road safety campaigns and advertisements to raise awareness about the dangers of texting while driving.
2. Visual Communication in Advertisements - Advertisements are increasingly using visual imagery and symbolism to convey messages and catch the attention of viewers.
3. Data-backed Road Safety Messaging - Road safety campaigns are incorporating statistical information and data to emphasize the risks associated with distracted driving.
Industry Implications
1. Automotive - The automotive industry could explore integrating technology that prevents drivers from using their mobile devices while driving.
2. Advertising - The advertising industry can leverage visual communication techniques to create impactful campaigns that raise awareness about social issues.
3. Digital Communication - The digital communication industry has opportunities to develop innovative solutions that promote safe mobile device usage on the road.
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