The Peugeot ‘Just Add Fuel' Commercial Does All the Work for
Senduran Bhakthakumaran — January 30, 2012 — Autos
References: campaignlive & eurorscglondon
This car commercial has been produced entirely by paper, features a voiceover by TV's John Simm, and is being used to support the Peugeot ‘Just Add Fuel’ marketing campaign. The use of an all paper-crafted set symbolizes the simplicity involved in purchasing a Peugeot; Peugeot will get everything you need done and all the owner has to do is just add fuel.
The perfect British accent coupled with the light music means to get audiences into a soothed mood while watching the commercial. The cute little car drives through a range of paper-created hazard zones with John Smith explaining the various benefits in terms of safety and finance that come with owning a Peugeot.
The Peugeot ‘Just Add Fuel’ campaign reminds car fanatics that cars are meant to make life easier on and off the road.
The perfect British accent coupled with the light music means to get audiences into a soothed mood while watching the commercial. The cute little car drives through a range of paper-created hazard zones with John Smith explaining the various benefits in terms of safety and finance that come with owning a Peugeot.
The Peugeot ‘Just Add Fuel’ campaign reminds car fanatics that cars are meant to make life easier on and off the road.
Trend Themes
1. Paper-crafted Advertising - The use of paper-crafted sets in advertising campaigns presents an opportunity for brands to create visually appealing and unique commercials.
2. Simplified Marketing Messages - Creating commercials with simple and concise messaging, like the Peugeot 'Just Add Fuel' commercial, can be a disruptive innovation in the advertising industry.
3. Narrative-driven Auto Ads - Auto ads that incorporate storytelling and engaging narratives, like the Peugeot commercial featuring John Simm, can captivate audiences and disrupt traditional car advertising.
Industry Implications
1. Automotive - The automotive industry can benefit from incorporating innovative advertising techniques, such as paper-crafted sets and simplified marketing messages, to attract and engage customers.
2. Advertising - The advertising industry can explore the use of narrative-driven commercials with clear and concise messages to create more compelling and effective campaigns.
3. Film and Television - The film and television industry can collaborate with brands to provide voiceover talent, like John Simm, and create visually stunning commercials using unique set designs.
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