The Fiat DNT TXT AND DRV Campaign is Inspired by Historical Figures
Meghan Young — December 5, 2011 — Marketing
References: leoburnett.br & ibelieveinadv
Texting and driving is a relatively recent epidemic that has inspired many life-saving ad campaigns such as the Fiat DNT TXT AND DRV one. Since many people are still engaging in this very dangerous and now very illegal act, various companies and agencies are trying to figure out different ways to get through to them. In this case, the Fiat DNT TXT AND DRV ad campaign focuses on the famous last words of such historical figures as Martin Luther King, Salvador Dali and Mother Teresa.
Conceived and executed by Leo Burnett and Tailor Made, ad agencies based in Brazil, the Fiat DNT TXT AND DRV ad campaign centers around the back of iPhone cases, which brings to mind the packaging for cigarettes.
Conceived and executed by Leo Burnett and Tailor Made, ad agencies based in Brazil, the Fiat DNT TXT AND DRV ad campaign centers around the back of iPhone cases, which brings to mind the packaging for cigarettes.
Trend Themes
1. Texting and Driving Awareness - Developing innovative advertising campaigns that raise awareness about the dangers of texting and driving using unconventional methods.
2. Historical Figure Messaging - Exploring the use of famous last words from historical figures to convey powerful messages in advertising campaigns.
3. Mobile Phone Case Advertising - Leveraging mobile phone cases as a unique advertising medium to deliver impactful messages and promote safe driving habits.
Industry Implications
1. Advertising - The advertising industry can utilize unconventional methods to create compelling campaigns that educate and raise awareness.
2. Automotive - The automotive industry can collaborate with advertising agencies to promote safe driving behaviors and integrate technologies that discourage texting and driving.
3. Mobile Accessories - Mobile accessories companies can explore partnerships with organizations advocating for safe driving to develop impactful messaging through phone cases.
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