The Fire Kills Print Ads Urges Safety House Checks When Changing Clocks
Meghan Young — October 26, 2011 — Marketing
References: communities.gov.uk & ibelieveinadv
Testing our smoke alarms should be as routine as changing our clocks, at least by the standards of the Department For Communities and Local Government’s Fire Kills ad campaign. While many would be enjoying that extra hour of sleep, there are a few unlucky individuals who won’t be, unless all of their fire protection devices are up and working.
Conceived and executed by United Kingdom-based ad agencies RKCR and Y&R, the Fire Kills ad campaign is quite simple. Focusing on a burnt and broken clock, it gets the ‘Fire Kills’ message out loud and clear. Although a simple task, checking our smoke alarms could very well be a life-saving move.
As the government site says, “You’re more than four times as likely to die in a fire if your smoke alarm is not working.”
Conceived and executed by United Kingdom-based ad agencies RKCR and Y&R, the Fire Kills ad campaign is quite simple. Focusing on a burnt and broken clock, it gets the ‘Fire Kills’ message out loud and clear. Although a simple task, checking our smoke alarms could very well be a life-saving move.
As the government site says, “You’re more than four times as likely to die in a fire if your smoke alarm is not working.”
Trend Themes
1. Routine Smoke Alarm Testing - Opportunity for disruptive innovation in creating new and improved methods for routine smoke alarm testing.
2. Smoke Alarm Maintenance - Opportunity for disruptive innovation in developing innovative solutions for smoke alarm maintenance and upkeep.
3. Life-saving Fire Protection - Opportunity for disruptive innovation in the development of advanced fire protection technology and devices.
Industry Implications
1. Home Security - Opportunity for disruptive innovation in the home security industry by integrating advanced smoke alarm technology with existing security systems.
2. Fire Safety Equipment - Opportunity for disruptive innovation in the fire safety equipment industry by creating more user-friendly and effective smoke alarms and fire detection devices.
3. Advertising and Marketing - Opportunity for disruptive innovation in the advertising and marketing industry by developing creative and impactful campaigns to promote routine smoke alarm testing.
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