Using Awful Accidents to Raise Awareness
Christina Butty — May 19, 2009 — Marketing
References: canada
For most people, the topic of safety on the job is a bit dry. Ontario Canada's Workplace Safety Insurance Board is creating awareness through graphically depicting workplace accidents.
These workplace safety ads are swirling with controversy because they are so horrific. They definitely do the job that they intended—raise awareness.
Implications - In the featured video, the audience gets to know about the life and the engagement of a sous chef. She talks you through her mistakes, revealing that there really are no accidents. The ending, might make you a little bit nauseous, but the image of a serious workplace injury really hits the message straight on and drives it right into the mind of the audience.
These workplace safety ads are swirling with controversy because they are so horrific. They definitely do the job that they intended—raise awareness.
Implications - In the featured video, the audience gets to know about the life and the engagement of a sous chef. She talks you through her mistakes, revealing that there really are no accidents. The ending, might make you a little bit nauseous, but the image of a serious workplace injury really hits the message straight on and drives it right into the mind of the audience.
Trend Themes
1. Graphic Workplace Safety Ads - The use of disturbing images to illustrate safety concerns create an opportunity for innovative safety measures and training programs.
2. Emotional Appeal Advertising - The use of raw and uncompromising methods of advertising through emotions create various opportunities for marketing and branding.
3. Virtual Reality Safety Training - The use of technology for virtual reality training and simulations of various workplace hazards present an opportunity for disruptively innovative safety training programs.
Industry Implications
1. Safety Training and Consulting - The safety industry can adapt to this trend by creating updated training modules, using the latest technology and incorporating emotional appeal in its advertising strategy.
2. Marketing and Advertising - Marketing and advertising companies can use the disturbing ad trend to create a new paradigm for product promotion.
3. Technology - The use of technology for virtual reality training and simulations of various workplace hazards presents an opportunity for disruptive innovation in the technology sector.
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