Parents and Kids Should watch Out for the Scorpion in the Burger
Marissa Liu — October 22, 2009 — Marketing
References: adsoftheworld & eatmedaily
These frightening food safety ads from the Beijing Women and Children’s Development Foundation are beautiful and super creepy. At first glance children play in a world populated by giant foods, but upon closer inspection we see scorpions, snakes, thumb-tacks, metal thorns and shards of glass invading the landscape.
The tagline for these frightening food safety ads is, “Do you really know about his food?” The ads, created by Beijing-based Shunya Advertising Agency are meant to promote parental caution as China has in the past suffered some unfortunate food-related incidents. However, how much food in China is tampered with and how parents will know if it is or isn’t (especially when dangers are more subtle than bug-infested sushi) is unclear.
The tagline for these frightening food safety ads is, “Do you really know about his food?” The ads, created by Beijing-based Shunya Advertising Agency are meant to promote parental caution as China has in the past suffered some unfortunate food-related incidents. However, how much food in China is tampered with and how parents will know if it is or isn’t (especially when dangers are more subtle than bug-infested sushi) is unclear.
Trend Themes
1. Food Safety Awareness - Opportunities for disruptive technologies to improve the traceability and transparency in food production and supply chain
2. Visual Storytelling in Advertising - Opportunities to create impactful ad campaigns that use visual metaphors and symbols to raise awareness about social issues
3. Marketing to Parents - Opportunities to create marketing campaigns that target parents' concerns about their children's health and safety
Industry Implications
1. Food Production and Supply Chain - Opportunities to embrace new technologies such as blockchain and IoT to improve food safety and transparency
2. Advertising and Marketing - Opportunities to leverage creative storytelling techniques to raise awareness about social issues and drive behavior change
3. Childcare and Parenting - Opportunities to create parenting resources that help parents make informed choices about their children's food and health
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