The JCDecaux Road Safety Campaign Features a War Zone Tank
Leslie Chen — January 16, 2012 — Autos
References: ytbwa.co.il & adsoftheworld
Driving with care should always be on your mind while in the car, and the JCDecaux Road Safety ad illustrates this idea perfectly. The ad resembles a regular car from afar but is actually much tougher when you take a closer look.
Executed by advertising agency Yehoshua/TBWA in Tel Aviv, Israel, the JCDecaux Road Safety ad combines a car key and a war tank in one transformative image. The accompanying text, "The road is not a war zone. Slow down" captures the meaning of the advertisement in an effective and concise way. Drivers who sometimes develop an anger towards others on the road may recognize themselves in the JCDecaux Road Safety ad and change for the better.
Check out the JCDecaux Road Safety ad to get a better sense of what driving safely means.
Executed by advertising agency Yehoshua/TBWA in Tel Aviv, Israel, the JCDecaux Road Safety ad combines a car key and a war tank in one transformative image. The accompanying text, "The road is not a war zone. Slow down" captures the meaning of the advertisement in an effective and concise way. Drivers who sometimes develop an anger towards others on the road may recognize themselves in the JCDecaux Road Safety ad and change for the better.
Check out the JCDecaux Road Safety ad to get a better sense of what driving safely means.
Trend Themes
1. Road Safety Campaigns - Disruptive innovation opportunity: Create interactive and visually striking road safety ads that capture the attention of drivers and encourage safer driving habits.
2. Transformative Advertising - Disruptive innovation opportunity: Combine unexpected elements in advertising, such as a car key and a war tank, to create attention-grabbing and thought-provoking campaigns.
3. Emotional Appeals - Disruptive innovation opportunity: Utilize emotional messages and relatable visuals in ads to trigger self-reflection and behavior change in drivers.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporate innovative design techniques and unconventional ideas into advertising campaigns to create memorable and impactful experiences.
2. Automotive - Disruptive innovation opportunity: Collaborate with advertising agencies to develop creative and engaging campaigns that promote road safety and responsible driving.
3. Transportation - Disruptive innovation opportunity: Explore partnerships between transportation companies and advertising agencies to implement eye-catching road safety campaigns on public transport vehicles.
1.2
Score
Popularity
Activity
Freshness
