The Olympics are one of the best real-world examples of single-minded determination, overcoming adversity and personal triumph, and with all those strong emotional ties, it's no wonder that companies use the event in Olympic brand campaigns and product releases as the games approach. The upcoming Summer Olympic Games in Rio will feature intense competition and could very well include some scandal, drawing the interest of millions of people worldwide and giving brands even more of an incentive to jump into the ring.
For some brands, using the Olympics as a marketing tool is common sense. It's almost mandatory for sports and apparel companies to use the Olympics, especially considering that many of the Olympic athletes are sponsored by them. For other companies, though, the connection is slightly less direct, as with Olympic-inspired yogurt flavors or Olympic video game giveaways.
In any case, a passionate event like the Rio Games offers an array of companies the opportunity to release impressive Olympic brand campaigns.
24 Olympic Brand Campaigns
From International Chip Flavors to Olympic Video Game Giveaways:
24
International Chip Flavors
Lay's is Celebrating the Olympics with Exotic New Chip Flavors
23
Travel-Friendly Sportswear
Kim Jones Collaborated with Nike for a Line Designed for Rio Athletes
22
Olympic Athlete Emojis
Puma Has Created 'Boltmoji' To Support Brand Ambassador Usain Bolt
21
Olympian Volleyball Uniforms
Lululemon Created Clothing for Athletes at the Rio Summer Olympics
20
Olympic-Inspired Sports Shops
This Sports Pop-Up Shop is an Extension of a Museum Exhibition
19
Medal-Inspired Sneakers
adidas' New Stan Smiths are Decorated with Gold Accents
18
Olympic-Commemorating Sneakers
This Nike Design Celebrates the Anniversary of the Atlanta Olympics
17
Suede Medal-Themed Sneakers
Saucony and OFFSPRING Collaborated for a Commemorative Series
16
Ceremonial Athletic Jackets
These Nike Team Jackets Are Designed For Medal-Receiving Olympians
15
Celebratory Star-Spangled Sneakers
This Puma USA Design Tributes Athletes in the Rio Olympics
14
Infantile Olympics Ads
Nike's Commercial Shows the World's Most Celebrated Athletes as Babies
13
Olympics-Inspired Yogurt Flavors
The New Chobani Flavors are Inspired by the 2016 Olympic Games
12
Olympic Video Game Giveaways
Nintendo is Celebrating the Olympics with a New Game for Wii U
11
Olympic Snapshot Campaigns
LA is Engaging Snapchat Users in a Bid for an Upcoming Summer Olympics
10
Patriotic Achievement Campaigns
The Dunkin' Donuts #KeepOn Commercial Campaign is Uplifting
9
Exclusive Commemorative Switchblades
This Limited Edition Victorinox Knife Honors the Rio Olympics
8
Olympic-Inspired Sunglasses
Oakley's 'Green Fade Collection' is an Ode to the Rio Olympic Games
7
Inner-Child Athletic Campaigns
The Never Lose the Love Ad Shows Athletes as Their Younger Selves
6
Olympic Origin Stories
Gatorade Tells the Usain Bolt Origin Story in 'The Boy Who Learned To Fly'
5
Transcending National Anthems
Samsung Created 'The Anthem' From Blending the Songs of 15 Nations
4
Olympic Chocolate Milk Campaigns
The New 'Built with Chocolate Milk' Ad Features Olympic Swimmers
3
Olympic Edition Smartphones
The New Samsung Galaxy S7 Edge Comes with the Olympic Logo
2
Gritty Olympic Ads
The Gillette 'Perfect Isn't Pretty' Campaign Showcases Athletes' Dedication
1
Emotional Olympic Commercials
P&G's 'Thank You, Mom' Triumphs Mothers Who Gave Athletes Strength
Related Ideas
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Iconic Sports Drink Campaigns
Gatorade Canada's Latest Campaign Stars Sarah Fillier
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Uniquely Themed Chocolate Bars
Compartés Launches Summer Chocolate Bar Capsules
Olympics-Inspired Bourbon Cocktails
Taffer’s Browned Butter Bourbon Embraced Olympic Celebrations
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Exclusive Olympic Viewing Events
Airbnb Icons Invites Guests to Experience the Paris 2024 Olympics
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Footwear-Inspired Puzzle Brand Partnerships
Nike and LEGO Launch a Multiyear Partnership
Tennis Star Coffee Campaigns
Lavazza and Jannik Sinner Joined Forces to Celebrate Wimbledon
Olympic-Inspired Skate Sneakers
The Nike SB Dunk Olympic Safari Honors the Global Games
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Olympic Athlete-Approved Home Campaigns
Wayfair Collaborates with Shawn Johnson East
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Olympic Metaverse Partnerhips
Roblox Announced a Partnership with Team USA and the Paralympics
Olympic Medal-Inspired Watches
The OMEGA BG 859 Bronze Gold Edition Readies for the Olympics
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Golden Olympics-Inspired Coffees
Costa Coffee Golden Caramel Drinks Mark the 2024 Olympic Games
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Anniversary Honoring Luxe Pens
Montblanc Unveils the Meisterstück x Olympic Heritage Capsule
Flavor-Driven Athletic Supplements
These New Optimum Nutrition Products Come in Six Flavors
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Women-Specific Olympic Partnerships
Glossier Partners with Team USA for Women's Basketball
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Sports-Themed Cafe Energy Drinks
The Dutch Bros Coffee Gold Medal Rebel Celebrates the Olympics
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Paris Olympics Smoothie Offerings
Smoothie King Celebrates the Olympics with a One Day $5 Deal
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Olympic Nursery Facilities
Procter & Gamble Offers a Nursery Within the Olympic Village
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
NFL Athlete-Backed Avocado Campaigns
Avocados from Mexico Partners with Rob Gronkowski
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Golden Olympic Burrito Promotions
Chipotle Has Brought Back Team Chipotle for the Paris Olympics
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Sporty Ice Cream-Themed Activations
The Häagen-Dazs Flavour Club is Coming to the UK
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Sporty Aperitivo Apparel
Aperol Launches Tennis-Inspired Capsule for US Open Partnership
Outdoor-Themed Summer Sweepstakes
CLIF BAR Encourages More People to Spend Time Outdoors
Patriotic Olympic Cocktail Menus
Bar Louie Just Launched Its 'Living the Ameri-Can Dream' Campaign
Paris Olympics Timepieces
Swatch Introduced its OLYMPIC GAMES PARIS 2024 Collection
Global Racecar Partnerships
KitKat Unveiled as the Official Chocolate Bar of Formula 1
Olympian-Backed Hair Brands
Simone Biles and K18 Have Partnered Together
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Olympic-Inspired Sportswear Collections
Chubbies Has Introduced a Team USA Capsule Series
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Hospitality Olympic Partners
Accor Shares Its Plans for Its Partnership with the 2024 Olympics
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Fully Recycled Olympic Wear
Ralph Lauren Unveiled Team USA Uniforms Featuring 100% Recycled Polos
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Peanut Butter-Branded Gymnastic Events
Skippy® Partners with Dominique Dawes and Chellsie Memmel
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Physical Activity-Promoting Initiatives
Cadillac Fairview Joins the Canadian Olympic Committee
Celebratory Chocolate Brand Campaigns
Lindt & Sprüngli is Marking its 75th Anniversary
Olympic-Inspired Dining Experiences
La Petite Maison Features a Uniquely Themed Olympic Ring Menu
Sports-Themed Pet Products
The PetSmart Team USA Products Cheer on Athletes
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Global Soccer Partnerships
Lay's Announced as the Official Sponsor of FIFA World Cup 2026
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Exclusive Paris-Themed Cognacs
The Martell Paris Exclusive Edition was Designed for the Olympics
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Crystal-Studded Olympic Leotards
Swarovski and GK Elite Have Announced Their Collaboration
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Athlete-Inspired Interactive Experiences
Gatorade Canada's G Arena Was Held from August 22 to 24
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Foldable Olympic Athlete Smartphones
The Samsung Galaxy Z Flip6 Olympic Edition is Yellow-Hued
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Competition-Based Esports Partnerships
Esports World Cup Recruits Heinz, Logitech G, and Secretlab
Athlete-Honoring Cereal Boxes
Wheaties is Adding Coco Gauff to its Iconic Orange Box