adidas' New Stan Smiths are Decorated with Gold Accents
Mishal Omar — July 14, 2016 — Fashion
References: theboombox & gq
Sportswear giant adidas has released its classic Stan Smiths with an Olympic-inspired design.
The 'Stan Smith 999 24K Gold' is part of adidas' '999 Noble Metals Pack' that also features a pair of Rod Lavers. Both shoes are completely white except for their heels, tongues and Stan Smiths' label, which are all featured in gold. The shoes were created in collaboration with 'Etyzinger' -- a decades-old German company "known for its expertise in the rare art of gold leafing." The shoes were designed with the inspiration of gold medals in mind, a fitting tribute seeing as the 2016 Summer Olympics will soon be upon us.
These white and gold shoes are both eye-catching and play into the current excitement surrounding the Olympic games.
The 'Stan Smith 999 24K Gold' is part of adidas' '999 Noble Metals Pack' that also features a pair of Rod Lavers. Both shoes are completely white except for their heels, tongues and Stan Smiths' label, which are all featured in gold. The shoes were created in collaboration with 'Etyzinger' -- a decades-old German company "known for its expertise in the rare art of gold leafing." The shoes were designed with the inspiration of gold medals in mind, a fitting tribute seeing as the 2016 Summer Olympics will soon be upon us.
These white and gold shoes are both eye-catching and play into the current excitement surrounding the Olympic games.
Trend Themes
1. Olympic-inspired Sportswear - Opportunity to create sportswear and sneakers with gold accents inspired by the Olympic games.
2. Collaboration with Niche Expertise - Collaboration opportunities with companies experienced in rare artforms, such as gold leafing, to create unique and eye-catching products.
3. Event-inspired Fashion - Creating fashion items that celebrate and pay homage to specific events, such as the Olympics, and cater to the excitement surrounding them.
Industry Implications
1. Sportswear - Sportswear brands can leverage the Olympic theme to create limited edition collections with gold accents.
2. Art and Design - Opportunities for art and design companies to collaborate with fashion brands and incorporate unique art forms, like gold leafing, into their products.
3. Fashion and Apparel - Fashion brands can tap into the trend of event-inspired fashion and create pieces that showcase the excitement surrounding major events like the Olympics.
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