Oakley's 'Green Fade Collection' is an Ode to the Rio Olympic Games
Erica Francis — July 18, 2016 — Lifestyle
References: oakley & highsnobiety
Oakley's "Green Fade Collection" is an ode to the Rio 2016 Summer Olympic Games. Every pair of sunglasses in the collection is hand-painted in a bright green color-- the most prominent color on the Brazilian flag. The eyewear is distinctly athletic in aesthetic and the majority of the lenses have an iridescent 'PRIZM' finish to it.
The Olympics is a great event for brands to tie themselves to. Every four years, services and products are introduced to the market specifically tailored for the Olympic games. The specialized products are a perfect way for consumers to show patriotism and feel like they're a part of history. It's even more profitable for companies if they can get their products on Olympian athletes for the whole world to see.
Oakley is doing exactly that with its Green Fade collection.The eyewear will be donned by Oakley-sponsored athletes at the Olympics giving the company global exposure, which will help to boost sales.
The Olympics is a great event for brands to tie themselves to. Every four years, services and products are introduced to the market specifically tailored for the Olympic games. The specialized products are a perfect way for consumers to show patriotism and feel like they're a part of history. It's even more profitable for companies if they can get their products on Olympian athletes for the whole world to see.
Oakley is doing exactly that with its Green Fade collection.The eyewear will be donned by Oakley-sponsored athletes at the Olympics giving the company global exposure, which will help to boost sales.
Trend Themes
1. Olympic-themed Products - The Olympics present an opportunity for brands to introduce specialized products that cater to the Olympic event and provide consumers with a sense of patriotism.
2. Athletic Aesthetic - Athletic-themed designs, such as Oakley's Green Fade collection, is a growing trend in the fashion industry.
3. Sponsorship for Exposure - Companies can benefit from sponsoring athletes for events such as the Olympics, as it provides them with global exposure and an opportunity to boost sales.
Industry Implications
1. Sports Apparel - Sports apparel companies can introduce Olympic-themed products to show national pride and loyalty that will resonate with consumers.
2. Fashion Accessories - The athletic aesthetic trend presents a lucrative opportunity for fashion accessory manufacturers to pivot towards designs that cater to consumers' growing demand for sporty looks.
3. Eyewear - Eyewear manufacturers can leverage the Olympic brand and promote their products by sponsoring athletes competing in the event.
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