The New 'Built with Chocolate Milk' Ad Features Olympic Swimmers
Katherine Pendrill — June 8, 2016 — Marketing
References: builtwithchocolatemilk & thedrum
With the summer Olympics just around the corner, the Milk Processor Education Program (MilkPEP) has launched a new ad for its 'Built With Chocolate Milk' campaign. With beautiful imagery and a simple message, the new ad helps to convey the importance of milk in fueling America's Olympic team.
The new Build With Chocolate Milk ad features Olympic swimmers Jessica Hardy and Tyler Clary. In the ad, viewers are taken "through the inner thoughts of a swimmer" as the professional athletes gear up for the Olympic games. While the majority of the ad consists of beautiful images of Hardy and Clary gliding through the water, the last few seconds highlight chocolate milk as the "official recovery beverage" of USA Swimming.
The ad demonstrates how brands can enlist the help of Olympians to position their product as something that should be consumed by athletes.
The new Build With Chocolate Milk ad features Olympic swimmers Jessica Hardy and Tyler Clary. In the ad, viewers are taken "through the inner thoughts of a swimmer" as the professional athletes gear up for the Olympic games. While the majority of the ad consists of beautiful images of Hardy and Clary gliding through the water, the last few seconds highlight chocolate milk as the "official recovery beverage" of USA Swimming.
The ad demonstrates how brands can enlist the help of Olympians to position their product as something that should be consumed by athletes.
Trend Themes
1. Olympic Athlete Endorsements - Brands can capitalize on the influence of Olympians to promote their products as essential for athletes.
2. Sports Recovery Beverages - There is a growing market for specialized recovery beverages that cater to the needs of athletes.
3. Visual Storytelling in Advertising - The use of captivating visuals and narratives can effectively convey a brand's message and engage audiences.
Industry Implications
1. Sports Beverage - Brands can develop innovative sports recovery beverages that offer optimized nutrition for athletes.
2. Athletic Apparel - Athletic apparel companies can collaborate with Olympians to create performance-enhancing clothing and accessories.
3. Advertising and Marketing - Ad agencies can leverage visual storytelling techniques to create compelling campaigns for brands targeting athletes.
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