As a means to get more consumers on board with its product, service or message, companies are thinking up innovative ways to make its name stick -- this being something that stays constant in this collective of October 2016 interactive ideas.
In a partnership with the Miami Ad School, Toronto Public Health launched a competition to design a new condom wrapper between current students and recent grads. With the grand prize being either a paid scholarship or $9,000 in courses, those hoping to further their careers in advertising and design were granted a great opportunity.
In another effort that's included in these October 2016 interactive ideas, newspaper Peru 21 worked with ad agency McCann Lima to transform its front and back pages to function as signs. Used to protest for women's rights and bring more exposure to issues regarding violence against women, the signs were made for the country's first major rally of its kind.
Top 45 Interactive Trends in October
From Motion-Tracking Billboards to Digital Dialogue Contests:
Riley von Niessen — Oct 29, 2016 — Marketing
43
Star-Backed Fashion Campaigns
The Alexander Wang Fall/Winter Line Was Introduced on Instagram
42
Collegiate Ball Pits
Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week
41
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
40
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
39
Eco Automotive Gardens
Refinery29's '29Rooms' Features an Interactive Experience with Ford
38
Perfumed Mirror Mazes
This Maze Created by Es Devlin Functions as an Interactive Art Piece
37
Horrific Aquarium Exhibitions
Tokyo's Sunshine Aquarium will Host a Ghoulish Event for Halloween
36
Motion-Tracking Billboards
This Ad for the Snowden Movie Puts the Public Under Surveillance
35
Pop-Up Aquarium Exhibits
The 'Tetra Tranquility Tank' is an Installation in the London Underground
34
O2O Jewelry Campaigns
The Fall/Winter Pandora Jewelry Pieces are Being Promoted with Tumblr
33
Branded Chocolate Museums
Tokyo's Kit Kat Museum Explores Confections from 1973 to Present
32
Cocktail-Sharing Chatbots
Absolut's Facebook Messenger Chatbot Treats Users to a Free Drink
31
Social Media Guacamole Promotions
This Snapchat Campaign Celebrates National Guacamole Day 2016
30
Pop-Up Seawater Shops
'The Bottle' by RNLI Stocks Salt Water Drinks for Water Safety Awareness
29
Commemorative Toy-Building Promotions
This In-Store Promotion Celebrates National Teddy Bear Day
28
Carousel-Themed Beauty Exhibits
Refinery29's 'Hairousel' is Styled Like a Merry-Go-Round
27
Costumed Donut Promotions
Krispy Kreme Will Reward Those Who Dress as a Pirate with Free Donuts
26
Alternative Arcade Architecture Websites
BIG's Interactive Website Lets You Play the Arkanoid Game
25
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
24
Video Game Dialogue Contests
BioWare's Contest Gives Fans the Chance Voices the New 'Mass Effect'
23
Personalized Hospitality Apps
Hilton's 'Fun Finder' Feature Gives Activity Recommendations
22
Coded Voice Contests
Ted Baker's Newest Campaign Takes Advantage of Google Voice Search
21
Lingerie Brand Campus Representatives
The PINK Campus Reps Promote Victoria's Secret at Colleges
20
Opinionated Whisky Campaigns
Laphroaig is Projecting 'Big Opinions' from Twitter onto a Distillery
19
Style-Conscious Shopping Systems
Google's Shop the Look Uses Fashion Blogs to Streamline Shopping
18
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
17
Celebrity Homemaker Events
Martha Stewart and the Bay are Hosting a Launch for Her Bedding Line
16
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
15
Geo-Targeted Truck Billboards
The RoadAd Boards Change Content Depending On Trucks' Location
14
Musical Candy Packaging
Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
13
Virtual Pop-Up Shops
Quilted Norther's Online Pop-Up Can Be Experienced in VR
12
Shoppable Fashion Films
Ted Baker's 'Mission Impeccable' is an Interactive and Shoppable Video
11
Fast-Forwarding Browser Extensions
This Mini Cooper Internet Browser Extension Speeds Up Videos
10
Kid-Centric Museum Pop-Ups
The Interactive Exhibits at Mr. Men's 'Mini Museum' are "Child-Sized"
9
Inclusive Retail Campaigns
This Violeta by MANGO Initiative Sparks a Dialogue About Fashion
8
360-Degree Harbor Videos
Discovery and Dunkin' Donuts Teamed to To Create This VR Video
7
Interactive Pickling Campaigns
Sarson's New Campaign Encourages Consumers to Make Homemade Pickles
6
Student-Targeted Restaurant Promotions
Chipotle is Celebrating Back-to-School with Free Drinks
5
Anti-Violence Newspaper Signs
Peru 21 Designed Its Front and Back Pages to Become a Protest Sign
4
Condom Design Competitions
Toronto Public Health is Asking Artists to Make a City-Centered Wrapper
3
Digital Street Art Tours
'graffitialley.to' on Instagram Captures All of Toronto's Graffiti Alley
2
Stadium Restoration Projects
Heineken is Campaigning to Revive Miami Marine Stadium
1
Pirate-Themed Seafood Giveaways
This Chain is Rewarding Those Who Talk Like Pirates with Free Fish
Related Ideas
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Exercise-Themed QSR Promotions
Chipotle x Strava: The City Challenge is Arriving for the New Year
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Gen Z-Targeted Ads
Truth Initiative’s Outsmart Nicotine Campaign Pushes Gen Z to Quit Smarter
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Color Blindness-Exclusive Billboards
TD Unveils a Campaign to Highlight Its Accessibility Adapter
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Digital Twin Advertising Partnerships
Coca-Cola's New Partnership Harnesses Nvidia's AI Technology
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Industrial Design Exhibits
Design Burger Hosted a 'Design Dialogues Exhibit' in London
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
QSR Game-Inspired Fitness Partnerships
WithU and McDonald's MONOPOLY Make Strides in the UK
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Serum-Dispensing Billboards
The Inkey List's Hydrating Billboard Shares Free Hyaluronic Acid Serum
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Dynamic Art Exhibitions
The 'Art in Motion' Exhibition Features Moving Artworks
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI Prompt Challenges
Getty Images and Nvidia are Hosting an AI Challenge at Cannes Lions
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Interactive Transparency Tracking Tools
World Animal Protection Canada Monitors Wildlife Incidents
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Daily Fun Facts
Curiosity of the Day Offers Bite-Sized Insights to Spark Interest
Clinical Programs Management Platforms
WebMD Ignite Launches the HealthHub Interactive Service
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign