As a means to get more consumers on board with its product, service or message, companies are thinking up innovative ways to make its name stick -- this being something that stays constant in this collective of October 2016 interactive ideas.
In a partnership with the Miami Ad School, Toronto Public Health launched a competition to design a new condom wrapper between current students and recent grads. With the grand prize being either a paid scholarship or $9,000 in courses, those hoping to further their careers in advertising and design were granted a great opportunity.
In another effort that's included in these October 2016 interactive ideas, newspaper Peru 21 worked with ad agency McCann Lima to transform its front and back pages to function as signs. Used to protest for women's rights and bring more exposure to issues regarding violence against women, the signs were made for the country's first major rally of its kind.
Top 45 Interactive Trends in October
From Motion-Tracking Billboards to Digital Dialogue Contests:
Riley von Niessen — Oct 29, 2016 — Marketing

43
Star-Backed Fashion Campaigns
The Alexander Wang Fall/Winter Line Was Introduced on Instagram

42
Collegiate Ball Pits
Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week
41
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
40
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
39
Eco Automotive Gardens
Refinery29's '29Rooms' Features an Interactive Experience with Ford
38
Perfumed Mirror Mazes
This Maze Created by Es Devlin Functions as an Interactive Art Piece
37
Horrific Aquarium Exhibitions
Tokyo's Sunshine Aquarium will Host a Ghoulish Event for Halloween
36
Motion-Tracking Billboards
This Ad for the Snowden Movie Puts the Public Under Surveillance
35
Pop-Up Aquarium Exhibits
The 'Tetra Tranquility Tank' is an Installation in the London Underground
34
O2O Jewelry Campaigns
The Fall/Winter Pandora Jewelry Pieces are Being Promoted with Tumblr
33
Branded Chocolate Museums
Tokyo's Kit Kat Museum Explores Confections from 1973 to Present
32
Cocktail-Sharing Chatbots
Absolut's Facebook Messenger Chatbot Treats Users to a Free Drink
31
Social Media Guacamole Promotions
This Snapchat Campaign Celebrates National Guacamole Day 2016
30
Pop-Up Seawater Shops
'The Bottle' by RNLI Stocks Salt Water Drinks for Water Safety Awareness
29
Commemorative Toy-Building Promotions
This In-Store Promotion Celebrates National Teddy Bear Day
28
Carousel-Themed Beauty Exhibits
Refinery29's 'Hairousel' is Styled Like a Merry-Go-Round
27
Costumed Donut Promotions
Krispy Kreme Will Reward Those Who Dress as a Pirate with Free Donuts
26
Alternative Arcade Architecture Websites
BIG's Interactive Website Lets You Play the Arkanoid Game
25
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
24
Video Game Dialogue Contests
BioWare's Contest Gives Fans the Chance Voices the New 'Mass Effect'
23
Personalized Hospitality Apps
Hilton's 'Fun Finder' Feature Gives Activity Recommendations
22
Coded Voice Contests
Ted Baker's Newest Campaign Takes Advantage of Google Voice Search
21
Lingerie Brand Campus Representatives
The PINK Campus Reps Promote Victoria's Secret at Colleges
20
Opinionated Whisky Campaigns
Laphroaig is Projecting 'Big Opinions' from Twitter onto a Distillery
19
Style-Conscious Shopping Systems
Google's Shop the Look Uses Fashion Blogs to Streamline Shopping
18
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
17
Celebrity Homemaker Events
Martha Stewart and the Bay are Hosting a Launch for Her Bedding Line
16
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
15
Geo-Targeted Truck Billboards
The RoadAd Boards Change Content Depending On Trucks' Location
14
Musical Candy Packaging
Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
13
Virtual Pop-Up Shops
Quilted Norther's Online Pop-Up Can Be Experienced in VR
12
Shoppable Fashion Films
Ted Baker's 'Mission Impeccable' is an Interactive and Shoppable Video
11
Fast-Forwarding Browser Extensions
This Mini Cooper Internet Browser Extension Speeds Up Videos
10
Kid-Centric Museum Pop-Ups
The Interactive Exhibits at Mr. Men's 'Mini Museum' are "Child-Sized"
9
Inclusive Retail Campaigns
This Violeta by MANGO Initiative Sparks a Dialogue About Fashion
8
360-Degree Harbor Videos
Discovery and Dunkin' Donuts Teamed to To Create This VR Video
7
Interactive Pickling Campaigns
Sarson's New Campaign Encourages Consumers to Make Homemade Pickles
6
Student-Targeted Restaurant Promotions
Chipotle is Celebrating Back-to-School with Free Drinks
5
Anti-Violence Newspaper Signs
Peru 21 Designed Its Front and Back Pages to Become a Protest Sign
4
Condom Design Competitions
Toronto Public Health is Asking Artists to Make a City-Centered Wrapper
3
Digital Street Art Tours
'graffitialley.to' on Instagram Captures All of Toronto's Graffiti Alley
2
Stadium Restoration Projects
Heineken is Campaigning to Revive Miami Marine Stadium
1
Pirate-Themed Seafood Giveaways
This Chain is Rewarding Those Who Talk Like Pirates with Free Fish
Related Ideas
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Humorous Drink Cart Ads
Tito’s Spokescart Returns with New Tricks and the Same Laid-Back Charm
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Exercise-Themed QSR Promotions
Chipotle x Strava: The City Challenge is Arriving for the New Year
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Color Blindness-Exclusive Billboards
TD Unveils a Campaign to Highlight Its Accessibility Adapter
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Gen Z-Targeted Ads
Truth Initiative’s Outsmart Nicotine Campaign Pushes Gen Z to Quit Smarter
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Analog Creativity-Inspired Installations
Moleskine Presents 'Unleash Your Genius' at BASE Milano
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Digital Twin Advertising Partnerships
Coca-Cola's New Partnership Harnesses Nvidia's AI Technology
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Digital Icon-Inspired Tennis Balls
Wilson and Apple Join Forces to Bring the Digital Wheel to Life
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Industrial Design Exhibits
Design Burger Hosted a 'Design Dialogues Exhibit' in London
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
QSR Game-Inspired Fitness Partnerships
WithU and McDonald's MONOPOLY Make Strides in the UK
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Serum-Dispensing Billboards
The Inkey List's Hydrating Billboard Shares Free Hyaluronic Acid Serum
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Dynamic Art Exhibitions
The 'Art in Motion' Exhibition Features Moving Artworks
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
AI Prompt Challenges
Getty Images and Nvidia are Hosting an AI Challenge at Cannes Lions
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Women-Focused Digital Safety Initiatives
The Durex Blocker Debuted for International Women's Day
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Interactive Transparency Tracking Tools
World Animal Protection Canada Monitors Wildlife Incidents
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Interactive Ad Tools
Create Interactive Ads for More Engagement and Installs with PlayBuild
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Daily Fun Facts
Curiosity of the Day Offers Bite-Sized Insights to Spark Interest
Clinical Programs Management Platforms
WebMD Ignite Launches the HealthHub Interactive Service
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Interactive Image Tools
Interactivity Studio Makes Static Images Dynamic With Links and Media