Getty Images and Nvidia are Hosting an AI Challenge at Cannes Lions
Laura McQuarrie — June 14, 2024 — Tech
References: community.designtaxi & globenewswire
Stock photo library Getty Images is teaming up with artificial intelligence computing leader NVIDIA to bring an AI challenge to Cannes Lions 2024. At the creative festival, the AI Prompt Battle will see contestants show off their skills in artificial intelligence image generation.
In the Marta Rooms at The Majestic, guests will get to witness the real-time generation and refinement of images, with participants striving to make the most compelling visuals with the power of the Generative AI by Getty Images tool. This GenAI tool built on the NVIDIA Edify model architecture is trained exclusively on Getty Images’ creative library, including exclusive premium content, making the content generated commercially safe.
At the event, the audience will determine the winner of the AI Prompt Battle in a vote.
In the Marta Rooms at The Majestic, guests will get to witness the real-time generation and refinement of images, with participants striving to make the most compelling visuals with the power of the Generative AI by Getty Images tool. This GenAI tool built on the NVIDIA Edify model architecture is trained exclusively on Getty Images’ creative library, including exclusive premium content, making the content generated commercially safe.
At the event, the audience will determine the winner of the AI Prompt Battle in a vote.
Trend Themes
1. Generative-AI Competitions - Generative-AI challenges like the AI Prompt Battle at Cannes Lions showcase the evolving capabilities and creative potential of AI-driven content creation tools.
2. Real-time AI Image Generation - The live demonstration of AI generating and refining images in real-time captures the shift toward more dynamic and interactive AI applications in creative industries.
3. User-voted AI Outcomes - The use of audience voting to determine the winner of the AI Prompt Battle emphasizes the growing trend of incorporating user feedback to gauge the success of AI-generated content.
Industry Implications
1. Creative Advertising - Creative advertising industries stand to benefit from AI-driven content generation tools that enable rapid and engaging visual storytelling.
2. Stock Photography - The stock photography industry is transforming as AI tools become capable of producing custom, high-quality images that can expand and enhance image libraries.
3. Event Management - Event management sectors can harness AI technologies to create more interactive and engaging event experiences, involving real-time content creation and audience participation.
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