This In-Store Promotion Celebrates National Teddy Bear Day
Katherine Pendrill — September 9, 2016 — Life-Stages
References: buildabear & prnewswire
Build-A-Bear Workshop is currently celebrating National Teddy Bear Day with a special promotion that helps children across the globe. Not only is the company offering special deals in its stores, but it is also launching a donation-matching program that supports children's charities in the US, Canada and the UK.
On Friday, September 9th, Build-A-Bear Workshop will allow children to make their own National Teddy Bear Day bear for just $5. In addition to their personalized toy, kids will also be able to pick up two other commemorative bears called Lil' Vanilla Bean Cub and Lil' Hazelnut Cub. The company will then match the sale of each bear by donating a second furry friend to charitable organizations such as Toys for Tots, the Boys and Girls Club of Canada and Childhood First.
On Friday, September 9th, Build-A-Bear Workshop will allow children to make their own National Teddy Bear Day bear for just $5. In addition to their personalized toy, kids will also be able to pick up two other commemorative bears called Lil' Vanilla Bean Cub and Lil' Hazelnut Cub. The company will then match the sale of each bear by donating a second furry friend to charitable organizations such as Toys for Tots, the Boys and Girls Club of Canada and Childhood First.
Trend Themes
1. Charitable Toy Donations - Retailers can implement charitable toy donation programs during special promotions to increase customer engagement and support social causes.
2. Customizable Toys - Companies can offer customizable toy options to enhance customer personalization and create unique shopping experiences.
3. Limited-time Deals - Businesses can offer limited-time deals and promotions to create a sense of urgency and encourage customer purchases.
Industry Implications
1. Retail - Retailers can leverage promotions with charitable components to drive sales while supporting social causes.
2. Toy Manufacturing - Toy manufacturers can create customizable toy options to enhance perceived value and appeal to customers who seek unique products.
3. Charitable Organizations - Charitable organizations can partner with businesses to receive donated toys and promote their cause to a wider audience.
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