The Alexander Wang Fall/Winter Line Was Introduced on Instagram
Riley von Niessen — September 8, 2016 — Marketing
In order to increase awareness for the upcoming Alexander Wang Fall/Winter line, the designer took to Instagram to release a short video, as well as a series of pictures, that depict his many celebrity friends and fans.
Included are artists and socialites from every variety, from Zoë Kravitz and Kylie Jenner to Vince Staples, Metro Boomin and Skrillex. By incorporating an eclectic variety of celebrities, the Alexander Wang Fall/Winter campaign looks to appeal to vast number of consumers -- with most likely to find a figure that they're fond of considering that there's a total of 23.
In addition to this, the designer aims to speak to a sense of individuality that he maintains with his apparel, something that's also shown through the variety of people used for the celebrity-backed campaign.
Image Credit: Instagram @alexanderwang
Included are artists and socialites from every variety, from Zoë Kravitz and Kylie Jenner to Vince Staples, Metro Boomin and Skrillex. By incorporating an eclectic variety of celebrities, the Alexander Wang Fall/Winter campaign looks to appeal to vast number of consumers -- with most likely to find a figure that they're fond of considering that there's a total of 23.
In addition to this, the designer aims to speak to a sense of individuality that he maintains with his apparel, something that's also shown through the variety of people used for the celebrity-backed campaign.
Image Credit: Instagram @alexanderwang
Trend Themes
1. Celebrity-backed Fashion - Using celebrities to promote fashion campaigns appeals to a wide range of consumers and increases brand awareness.
2. Social Media Marketing - Releasing fashion campaigns on platforms like Instagram offers a direct and visually appealing way to reach consumers.
3. Embracing Individuality - Fashion campaigns that feature a diverse range of people celebrate individuality and resonate with consumers seeking unique styles.
Industry Implications
1. Fashion - Using celebrity endorsements and social media marketing in fashion campaigns can drive sales and brand recognition.
2. Social Media - The popularity of celebrity-backed fashion campaigns on platforms like Instagram highlights the influence and marketing potential of social media.
3. Advertising - Incorporating diverse individuals in fashion campaigns promotes inclusivity and can differentiate brands in a competitive advertising landscape.
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