Refinery29's 'Hairousel' is Styled Like a Merry-Go-Round
Laura McQuarrie — September 9, 2016 — Fashion
References: refinery29
In order to properly celebrate its 10th anniversary and the kickoff of this year's New York Fashion Week, Refinery29 created a number of interactive beauty exhibits for its 29Rooms experience. Among them is room number 13, which is also known as the 'Hairousel,' which is styled like a merry-go-round with horses that show off technicolor locks of hair.
In the fantastic space, the cut-out horses themselves are stationed on poles made of hair, which serve as inspiration for some of the season's hottest colors and styles of the moment. In the display, visitors will be able to see ombré gradients, braids and relaxed waves, as well as get the chance to brush the hair on the horses and otherwise revisit the way that they may have once played with dolls in their youth.
In the fantastic space, the cut-out horses themselves are stationed on poles made of hair, which serve as inspiration for some of the season's hottest colors and styles of the moment. In the display, visitors will be able to see ombré gradients, braids and relaxed waves, as well as get the chance to brush the hair on the horses and otherwise revisit the way that they may have once played with dolls in their youth.
Trend Themes
1. Immersive Exhibits - Creating immersive exhibits for consumers that offer interactive and engaging experiences.
2. Interactive Advertising - Incorporating interactive and engaging advertising that encourages visitor participation.
3. Personalized Experiences - Offering visitors personalized experiences tailored to their interests and preferences.
Industry Implications
1. Beauty Industry - The beauty industry can capitalize on creating unique and interactive experiences for consumers to showcase their latest products and trends.
2. Event Industry - The event industry can incorporate immersive exhibits to create engaging and memorable experiences for attendees.
3. Advertising Industry - The advertising industry has an opportunity to incorporate interactive and engaging advertising strategies to capture consumer attention and encourage participation.
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